Authentic Storytelling 101: Open Up About Past Challenges And Watch Your Business Supersize


Manage episode 303858340 series 2391154
بواسطة Matt Johnson, Greg McDaniel, Matt Johnson -Learn How To Blend High-Tech, and High-Touch Real Estate Marketing، اكتشفه Player FM ومجتمعنا ـ حقوق الطبع والنشر مملوكة للناشر وليس لـPlayer FM، والصوت يبث مباشرة من خوادمه. اضغط زر الاشتراك لمتابعة التحديثات في Player FM، أو ألصق رابط التغذية الراجعة في أي تطبيق بودكاست آخر.

As agents, we have a ton of stories about what really happens in a transaction, and telling them could actually set us apart in the eye of the consumer. The problem is, we’re so determined to show up as consummate professionals that we’re keeping them to ourselves.

Why is it so important to provide our audiences with a full view of the good, the bad and the ugly of real estate deals? How can we push past the idea that we have to present ourselves as ‘perfect’ to get business?

In this episode, we’re getting into the meat and bones of why an authentic story always gets great results.

Three Things You’ll Learn in This Episode

  • How to combat the fear of over-sharing How much personal information and talk of past bad experiences is too much?

  • Why we need to let our audiences dictate what we share Why are we so wrapped up in thinking about what our audiences don’t want to see?

  • How to get into video if we’re late to the party If we haven’t taken the first steps towards getting comfortable on video, have we missed the boat? Is it too late to get started?

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