Ep. 9 Surveys Disguised as Quizzes Won't Convert

Quiz-Centered Marketing

Let’s talk about a super common mistake I see when people create quizzes: they’re actually building surveys without realizing it.

In this episode, I’m breaking down the key differences between quizzes and surveys, why market research questions don’t belong in a quiz, and how to make sure your quiz delivers real insights while still helping you market your business effectively. If you want to attract the right leads and make your quiz irresistible to your audience, this one’s for you!

What You’ll Learn in This Episode:

• How to tell if you’ve accidentally built a survey instead of a quiz
• Why certain questions don’t belong in your quiz
• The right way to structure quiz questions so they feel engaging and insightful
• When surveys do make sense—and how to use them properly

Resources & Links:

• Ready to create your own high-converting quiz? Check out The Quiz Creator
• Take Our Quiz > What's the Easiest Way for You to Market YOUR Business?
• Follow us on Instagram for more tips: @thequizcreator

Thanks for tuning in! Don’t forget to subscribe, leave a review, and share this episode with fellow entrepreneurs who want to grow their email lists with ready-to-buy leads.