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Future Proof Your Marketing Career with Wes Kao
Manage episode 267418716 series 2601419
المحتوى المقدم من David Nebinski. يتم تحميل جميع محتويات البودكاست بما في ذلك الحلقات والرسومات وأوصاف البودكاست وتقديمها مباشرةً بواسطة David Nebinski أو شريك منصة البودكاست الخاص بهم. إذا كنت تعتقد أن شخصًا ما يستخدم عملك المحمي بحقوق الطبع والنشر دون إذنك، فيمكنك اتباع العملية الموضحة هنا https://ar.player.fm/legal.
For the last almost 3 years, Wes Kao has run her own marketing and strategy firm. She is an end-to-end marketer helping B2C brands launch new products and create new categories. Before that, she was co-creator and Executive Director at Seth Godin's altMBA. In the past fifteen years, she has launched 150+ products, features, and campaigns at Flite, BareMinerals, L’Oreal, and Gap. You will learn how to rigorously determine a plan to market products and also yourself, if you are unclear about your path.
You will learn:
- The Importance of Increasing Your Box and Opportunity Set
- Why End-To-Marketing Is An Important Skill Set
- How To Reframe an Outcome
- The Importance of Understanding Incentives When Engaging With People
As always, this episode with time-stamp notes is available on my website
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