How Tanner Campbell Grew His Podcast by Buying Ads on Podcast Apps

Podcast Growth Hacks

In this episode, we chat with Tanner Campbell, host of Good Morning Podcasters and Practical Stoicism, to learn how he grew his podcast by buying ads in several popular podcast players.

Sponsor

• PodInbox - Get Your Free Podcast Fanpage - https://podinbox.com

Follow Podcast Growth Hacks and Pat Cheung

• Ask a Question - https://podinbox.com/podcast
• Website - https://podcastgrowthhacks.com
• Twitter - https://twitter.com/patcheung

Follow Tanner Campbell

• Website - https://tannerhelps.com/
• Practical Stoicism - https://stoicismpod.com/
• Good Morning Podcasters - https://goodmorningpodcasters.com/
• Twitter - https://twitter.com/tannerhelps
• Discord - gmpod.co/discord

Podcast Growth Hacks Learned in This Episode

• Pick a podcast topic that’s both trending and underserved
• Don’t spend money marketing a podcast prematurely. Be patient. Take some time to see where it goes on its own first.
• Pick a good podcast name versus a clever podcast name. This helps with podcast searchability on podcast players.
• Use Facebook Ads to build your Facebook page and brand awareness, but not to directly grow your listeners.
• Budget $5 to $10 per day, or $150 - $300 per month on your first paid ads experiments. At around $3 CPA (cost per acquisition), you’ll get 50 to 100 new listeners every month.
• Keep growing at some rate, to decrease the chance of burning out and pod fade.
• If you use Buzzsprout Ads…run experiments on the lowest spend tier, track your results by using a link shortener to track attribution, remember to say your call-to-action in your actual ad read to find that link in the show notes.

Podcast Resources Mentioned in This Episode

• Fountain - https://www.fountain.fm/
• Overcast - https://overcast.fm/
• Podcast Addict - https://podcastaddict.com/
• Player.fm - https://player.fm/
• Sounder.fm - https://www.sounder.fm/
• iHeart - https://www.iheart.com/
• Buzzsprout Ads - https://www.buzzsprout.com/ads
• Switchy.io - https://www.switchy.io/
• Bit.ly - https://bitly.com/
• PodInbox - https://podinbox.com
• Focusrite Vocaster - https://amzn.to/3PaGRI7
• Podcast Studio Pro - https://podcaststudioapp.com/

Podcasts mentioned in This Episode

• Sam Harris - Making Sense
• Dan Carlin - Hardcore History
• James Cridland - Podnews