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How Deirdre Tshien Uses Content Honey Traps to Drive More Listeners to Her Podcast
Manage episode 335641089 series 2965005
المحتوى المقدم من Pat Cheung. يتم تحميل جميع محتويات البودكاست بما في ذلك الحلقات والرسومات وأوصاف البودكاست وتقديمها مباشرةً بواسطة Pat Cheung أو شريك منصة البودكاست الخاص بهم. إذا كنت تعتقد أن شخصًا ما يستخدم عملك المحمي بحقوق الطبع والنشر دون إذنك، فيمكنك اتباع العملية الموضحة هنا https://ar.player.fm/legal.
In this episode, we chat with Deidre Tshien, the host of Grow My Podcast Show and the Founder & CEO of Capsho, an AI tool for creating podcast show notes.
We learn how Deidre grew her podcast using a tactic called content honey traps, which can help lead more potential listeners and customers down your lead funnel.
Sponsor
Sponsor
- PodInbox - Get Your Free Podcast Fanpage - https://podinbox.com
Follow Podcast Growth Hacks and Pat Cheung
- Ask a Question - https://podinbox.com/podcast
- Website - https://podcastgrowthhacks.com
- Twitter - https://twitter.com/patcheung
Follow Our Guest
- Podcast Website - https://www.growmypodcastshow.com/
- Deirdre Tsien’s Website - https://deirdretshien.com/
- Instagram - https://www.instagram.com/deirdretshien/
- LinkedIn - https://www.linkedin.com/in/deirdretshien/
Podcast Growth Hacks Learned In This Episode
- Leverage content honey traps
- Create social content that piques curiosity
- Share stories with cliffhangers
- Share tips reveal things that DON’T work, to tease something that DOES work
- Social posts take people to podcast
- Content honey traps in podcast take people to show notes
- Show notes take people to lead magnet
- Lead magnets get people to enter your lead funnel and into your community
- Create social content that piques curiosity
- Don’t rely too much on audiograms to promote episodes
- Leverage the trending content format for the specific social/discovery platform
- Reels for Instagram, etc.
- Content hacking
- Copy content format from other successful posts, for your own niche/subject.
- Podcast Show Notes Best Practices
- Include the interview guest’s name in the episode and page title
- Put the description high up on the page, and put a curiosity hook in the description
- Put links and other resources below the description
Podcast Tools Mentioned In This Episode
- Capsho - https://capsho.com
- ClickFunnels - https://www.clickfunnels.com/
- Later - https://later.com
- Linktree - https://linktr.ee/
- Daniel Priestly - Oversubscribed
- PodInbox - https://podinbox.com
Podcasts mentioned In This Episode
- How I Built This - https://www.npr.org/series/490248027/how-i-built-this
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