How a Sunny Gault Grew Her Podcast by Starting a Podcast Network

Podcast Growth Hacks

In this episode, we chat with Sunny Gault, CEO of New Mommy Media and Independent Podcast Network, to learn the benefits of joining or starting a podcast network.
Sponsor

• PodInbox - Get Your Free Podcast Fanpage - https://podinbox.com

Follow Podcast Growth Hacks and Pat Cheung

• Ask a Question - https://podinbox.com/podcast
• Website - https://podcastgrowthhacks.com
• Twitter - https://twitter.com/patcheung

Follow Sunny Gault & Independent Podcast Network

• Independent Podcast Network - https://independentpodcast.network/
• New Mommy Media - https://www.newmommymedia.com/
• Podcast Network Alliance - https://podcastnetworkalliance.com/

Podcast Growth Hacks Learned in This Episode

• Do episode swaps on other podcasts
  • Great way to cross-promote your show to other similar audiences
  • Great way to fill some gaps in your podcast schedule
• Consider joining a podcast network for 4 reasons:
  • Get community, resources, & support from other podcasters
  • Leverage cross-promotion opportunities to get more exposure
  • Monetize through the network’s advertising program
  • Get group discounts for podcast tools
• If you’re considering starting a podcast network:
  • Set purpose and contract terms in place early
  • Group podcasts in your network by genre
  • Sell ads across a group of shows…to leverage collective download numbers
  • Reach out to potential hyper-targeted sponsors

Podcast Resources Mentioned in This Episode

• Megaphone - https://megaphone.spotify.com/
• Podsights - https://podsights.com/
• Podchaser Pro - https://features.podchaser.com/pro/