#453: Why Memberships Are The Future Of Online Businesses With Stu McLaren

Online Marketing Made Easy with Amy Porterfield

If you’re looking to scale your business, memberships may be right for you

If you have a business that you’re looking to scale, are looking for a way to further support your students, or if you’ve ever thought about adding a membership, this episode is for you.

Stu McLaren joins me for a chat about all-things memberships -- how to determine if it’s the right model for your business, why they’re exploding in popularity, and how they've changed over the past couple of years.

And believe me – there is, quite literally, no better person to advise you when it comes to this sort of thing. For the past 12 years, Stu has worked intimately with tens of thousands of authors, speakers, coaches, consultants and business owners to transform what they know and love into recurring revenue through membership sites.

Tune in to learn:

• How to determine what kind of membership is best for your business
• The recent changes memberships have faced and what that means for you
• Why memberships are more important now than ever before
• What types of businesses work best with the membership model

Happy listening!

Here’s a glance at this episode...

• [05:26] Stu created a membership in 2008, because he wanted to grow his business it allowed him to scale his business without demanding a ton of time or energy.
• [09:08] There are four different types of memberships including product-based, service-based, knowledge-based, and community-based memberships.
• [25:57] Creating a positive experience in the first 30 days can triple the lifetime membership time. Take a close look at your onboarding methods.
• [30:29] It's important to understand the lifeline of a membership and change marketing strategies as it grows.
• [32:35] Teaching people your passion is a great use of a membership site. Don't overlook the gifts you have. You could create a business around your skill sets.
• [35:48] If starting out, look at a knowledge-based membership. You can design your business however you want.
• [39:42] Stu is hosting a Live Workshop that will assess if your market is a good fit for a membership site and more! It's live and free.

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