Building a More Purposeful Brand with Sandy Skees

On Brand with Nick Westergaard

Sandy Skees is EVP, Global Purpose and Impact Lead at Porter Novelli and author of the book Purposeful Brands. While it seems like purposeful branding and marketing is everywhere these days, that doesn't diminish the importance and responsibility of this work. And it doesn't make the work any easier. We discussed all of this and more this week on the On Brand podcast.

About Sandy Skees

Sandy Skees is EVP, Global Purpose and Impact Lead at Porter Novelli, a leading communications consultancy, part of the Omnicom Group. With over three decades of expertise in management consulting and strategic communications, Sandy has worked with clients including Visa, Abercrombie & Fitch, eBay, and Panasonic, among many others. Recognized as PRWeek's Woman of Distinction 2023 and Most Purposeful Agency Pro 2021, Sandy holds a Board Director position at Sustainable Brands and is an advisor to The Diversity Center. Author of Purposeful Brands, she is an experienced speaker on branding, messaging, and sustainability topics. She lives with her wife in Santa Cruz, California.

Links from the Show

Check out Sandy's book, Purposeful Brands — all about helping brands discover, develop, and implement their purpose and impact.

Connect with Sandy on her website and LinkedIn.

What brand has made Sandy smile recently? “Easy — Spotify, for their Year in Review,” Sandy shared that she loves learning about herself and others from this one-of-a-kind brand touch point. Be sure to check out my interview with Spotify’s Jay Norman where we discussed the Year in Review.

As We Wrap …

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Until next week, I’ll see you on the Internet!

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