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27. Sonny Vaccaro - Sports Marketing Innovator and Athlete Advocate
Manage episode 299666043 series 2838788
المحتوى المقدم من Julie Angell and AJ Maestas. يتم تحميل جميع محتويات البودكاست بما في ذلك الحلقات والرسومات وأوصاف البودكاست وتقديمها مباشرةً بواسطة Julie Angell and AJ Maestas أو شريك منصة البودكاست الخاص بهم. إذا كنت تعتقد أن شخصًا ما يستخدم عملك المحمي بحقوق الطبع والنشر دون إذنك، فيمكنك اتباع العملية الموضحة هنا https://ar.player.fm/legal.
With decades of experience working for Nike, Adidas, and later Reebok, Sonny Vaccaro is one of the most significant figures in the history of sports marketing.
His work played a large role in shaping the current marketing landscape in college athletics. Beyond that, his personal war with the NCAA, and his recruiting of Ed O'Bannon to the now famous Supreme Court case, had a direct impact on the implementation of NIL rule changes in 2021.
Details:
2:05 - Name, Image, Likeness
6:10 - Sonny & the NCAA
10:30 - Ed O’Bannon & the Supreme Court
13:35 - The future of college athletics
19:00 - Injustice - in sports and in history
27:40 - Sonny’s marketing gameplan
44:00 - Sonny’s legacy
There's a lot more to Sonny Vaccaro's story than we could fit into one podcast. Learn more in Sonny's documentary: Sole Man.
For more insights, visit our LinkedIn page and learn more about Navigate at https://nvgt.com/
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