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25. Azania Andrews - Anheuser-Busch
Manage episode 297503794 series 2838788
المحتوى المقدم من Julie Angell and AJ Maestas. يتم تحميل جميع محتويات البودكاست بما في ذلك الحلقات والرسومات وأوصاف البودكاست وتقديمها مباشرةً بواسطة Julie Angell and AJ Maestas أو شريك منصة البودكاست الخاص بهم. إذا كنت تعتقد أن شخصًا ما يستخدم عملك المحمي بحقوق الطبع والنشر دون إذنك، فيمكنك اتباع العملية الموضحة هنا https://ar.player.fm/legal.
Anheuser-Busch is well-known for some of the most innovative and exciting activations, advertisements, and marketing campaigns in sports. As VP of Connections, Azania Andrews has a hand in creating all of it.
She explains how A-B is able to react quickly to trends that are relevant to consumers, how she helped make Michelob Ultra the #2 beer brand in the country, and why keeping fans connected at a local level will be more important than ever in a post-pandemic world.
Management Leaders for Tomorrow: https://mlt.org/
Details:
1:35 - Azania’s Background
5:50 - Diversity & Inclusion at A-B
11:30 - Beginning a new role at the start of a pandemic
15:50 - Reacting quickly as a brand
20:10 - Michelob Ultra is the #2 beer brand in the country
23:00 - Leveraging an influencer program
27:45 - Rapid Fire Questions
For more insights, visit our LinkedIn page and learn more about Navigate at https://nvgt.com/
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