The Try Guys try a new streaming platform, and more

Most Innovative Companies

If you were on YouTube in the Golden Age of BuzzFeed videos, there’s a good chance you remember the Try Guys, a group of four friends, who hosted a hugely popular series about trying new experiences. Like many BuzzFeed creators, the four eventually left to start their own production company, 2nd Try. But a couple years ago, the ‘guys’ were thrust into the spotlight when one of them was caught having an affair with an employee and left the company. We got to talk with two of the original guys, Zach Kornfeld and Keith Habersberger, about navigating the upheaval and their strategy around YouTube and 2nd Try’s new streaming platform.

Also, Stephanie Smellie, head of business development at Patreon, talks about how the platform supports podcasters and other creators in building a unique relationship with their audiences.