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The Agile Brand with Greg Kihlström®
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1 # 638: What's the ROI on those Big Game Ads? Featuring Nataly Kelly, CMO at Zappi 28:17
28:17
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Much is made about the creative decisions in ads for the Big Game, but how does all that money, those requisite celebrity cameos, and everything else that goes into these multi-million dollar investments translate into Return on investment? Today we’re going to talk about what the numbers tell us from all those high-profile ads and who the winners and losers of the Advertising Bowl are in 2025. To help me discuss this topic, I’d like to welcome Nataly Kelly, CMO at Zappi, who unveiled their annual Super Bowl Ad Success report on Monday. We’re here to talk about the approach, the results, and what those results mean for brands that invested a lot of money - and time - into their campaigns. About Nataly Kelly I help companies unlock global growth For more than two decades, I have helped scale businesses across borders, as an executive at B2B SaaS and MarTech companies. I’m Chief Marketing Officer at Zappi, a consumer research platform. I spent nearly 8 years as a Vice President at HubSpot, a multi-billion-dollar public tech company, driving growth on the international side of the business. Having served as an executive at various tech companies, I’ve led teams spanning many functions, including Marketing, Sales, Product, and International Ops. I’m an award-winning marketing leader, a former Fulbright scholar, and an ongoing contributor to Harvard Business Review. I love working with interesting people and removing barriers to access. RESOURCES Zappi website: https://www.zappi.io/web/ Connect with Greg on LinkedIn: https://www.linkedin.com/in/gregkihlstrom Listen to The Agile Brand without the ads. Learn more here: https://bit.ly/3ymf7hd Don't miss a thing: get the latest episodes, sign up for our newsletter and more: https://www.theagilebrand.show Check out The Agile Brand Guide website with articles, insights, and Martechipedia, the wiki for marketing technology: https://www.agilebrandguide.com The Agile Brand podcast is brought to you by TEKsystems. Learn more here: https://www.teksystems.com/versionnextnow The Agile Brand is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content. https://www.missinglink.company…
Montana Talks with Aaron Flint
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Content provided by Townsquare Media, Inc. and KBUL NEWS TALK. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Townsquare Media, Inc. and KBUL NEWS TALK or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
Montana Talks with Aaron Flint ON DEMAND
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100 episodes
Mark all (un)played …
Manage series 3381843
Content provided by Townsquare Media, Inc. and KBUL NEWS TALK. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Townsquare Media, Inc. and KBUL NEWS TALK or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
Montana Talks with Aaron Flint ON DEMAND
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100 episodes
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Montana Talks with Aaron Flint
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1 9:00 - The Unwokeness Continues; Federal Budget; Listener Calls 42:20
42:20
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Montana Talks with Aaron Flint
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1 8:00 - The Unwokeness Begins with John "Joker" Jackson; Taking Listener Calls 48:04
48:04
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Montana Talks with Aaron Flint
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1 7:00 - Listener Calls on DOGE & USAID; Montana's Legislature; Elon Musk has Another Kid? 45:50
45:50
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Montana Talks with Aaron Flint
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1 6:00 - National Weather Service Update; Tim Sheehy's Legislative Speech 45:48
45:48
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Montana Talks with Aaron Flint
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1 9:00 - Lifeline of the Highline with Marko Manoukian 43:19
43:19
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Montana Talks with Aaron Flint
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1 8:00 - The Real Cause of the Holocaust; Americans for Prosperity Legislative Update with Henry Kreigel; Listener Calls 48:04
48:04
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Montana Talks with Aaron Flint
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1 7:00 - Back to Business with Evelyn Pyburn; State Weather Report; Safari Club Banquet Preview 46:04
46:04
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Montana Talks with Aaron Flint
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1 6:00 - Weekend Recap; USA v Canada Hockey; Trump at Daytona 500 46:49
46:49
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Montana Talks with Aaron Flint
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Montana Talks with Aaron Flint
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1 8:00 - Former Montana Senator Steve Hinebauch joins Aaron at the GATE 47:50
47:50
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Montana Talks with Aaron Flint
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1 7:00 - Aaron and Tim from Savage from the GATE 46:54
46:54
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Montana Talks with Aaron Flint
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Montana Talks with Aaron Flint
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1 9:00 - Montana Legislative Update with Senate President Matt Regier, Minority Whip Jonathan Karlen 42:20
42:20
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Montana Talks with Aaron Flint
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1 8:00 - Erin Laws & Dr Christy Drivdahl-Smith on HB 371, Liam McCollum Discusses 'Defend the Guard' Act 46:59
46:59
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Montana Talks with Aaron Flint
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1 7:00 - David Knobel's Woke Update of the Week; Senator Steve Daines Calls In 46:51
46:51
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