3.20: Marketing for Academics

Mindful Academy

In today's episode, I discuss how lessons from entrepreneurship can apply to academia, particularly in terms of personal development and overcoming self-limiting beliefs related to marketing and networking.
I emphasize that promoting one's work is crucial even in academia, where the quality of scholarship or teaching may not automatically gain recognition without active promotion. I share insights from my business coach, Racheal Cook, regarding a marketing framework consisting of five phases:

• Attract
• Engage
• Nurture
• Invite
• Delight

In the "attract" phase, I encourage academics to expand their audience beyond their immediate colleagues by leveraging platforms like LinkedIn, conferences, or digital tools to increase visibility. The "engage" phase involves active networking and participating in scholarly conversations, whether through social media, conferences, or other academic forums. "Nurture" focuses on consistently sharing research and maintaining academic connections through newsletters, podcasts, and mentoring activities.
"Invite" refers to making opportunities for collaboration and engagement explicit, whether in research projects or teaching initiatives. Finally, "delight" underscores the importance of delivering high-quality teaching, research, and service that resonate positively with colleagues and students.
Throughout my discussion, I challenge the misconception that good work speaks for itself, emphasizing the necessity of proactive marketing to build academic reputation and impact.
I invite you and other academics to consider marketing as a means of enhancing your professional visibility and fostering collaborative relationships within your scholarly communities.
You can access Josh's substack & podcast here:
https://joshuadolezal.substack.com/