1572: Is Tonal Worth the Money? With Aly Orady

Mind Pump: Raw Fitness Truth

In this episode Sal, Adam & Justin speak with Aly Orady, the CEO & founder of Tonal.

• How is Tonal worth as much as a technology company?! (1:50)
• A look behind the metrics of the average Tonal customer. (4:36)
• What is Tonal and why do people use it? (7:22)
• Why Sal is skeptical of the consistency model. (10:48)
• How they use the data to personalize the workout. (13:21)
• What are they doing to customize the Tonal experience for the individual? (16:16)
• Where does he see the business most vulnerable? (19:37)
• How do they recruit their coaches and educators? (27:39)
• At what point do they get scared about people falling off? (29:47)
• Have they run into any supply chain/demand issues? (33:49)
• How they are investing into scaling their business. (39:30)
• Does he see this turning into a performance piece of equipment for athletes? (42:11)
• Why he believes the resistance is more than adequate. (44:29)
• How does he deal with the safety aspect? (46:14)
• The moment he knew he had something here. (48:52)
• When was the initial release to the public? (53:00)
• Does he see the trend of at-home workouts changing with gyms opening back up? (54:41)
• The importance of strength training. (57:07)
• The value of storytelling when it comes to marketing. (1:00:02)
• Why being the CEO is the best job in the world. (1:02:48)
• What has he learned during this whole process? (1:04:55)
• Why if it was easy, he wouldn’t do it. (1:07:33)

Featured Guest

• Aly Orady (@aorady) Instagram
• Tonal

Related Links/Products Mentioned

• June Promotion: MAPS Prime, Prime Pro, and the Prime Bundle 50% off! **Promo code “JUNEPRIME” at checkout**
• Visit Felix Gray for an exclusive offer for Mind Pump listeners!
• Tonal, the at-home fitness company backed by Amazon, hits $1.6 billion valuation on new funding round, readies for IPO
• A Study to Utilize a Tonal Exercise System to Improve Low Back Pain (LBP) Treatment Outcomes
• Steph Curry, Paul George Among Athletes Investing in Tonal
• Mind Pump #1525: The Death Of The Gym Industry?: A Reality Check With UFC Gym CEO Adam Sedlack
• The Resistance Training Revolution – Book by Sal Di Stefano
• Mind Pump Podcast – YouTube
• Mind Pump Free Resources