انتقل إلى وضع عدم الاتصال باستخدام تطبيق Player FM !
MD of the Content Marketing Association Rob John on content marketing’s role in publishing
Manage episode 318501264 series 1320642
This week’s guest is Rob John, MD of the Content Marketing Association. He discusses what the CMA does and who its members are, how content marketing might fit within a publisher’s revenue mix, and the panel they’re running at The Publishing Show in London in March.
In the news roundup the team discusses the realities and unrealities of the metaverse for publishers, German publishers' latest attempt to curtail Google's powers, and paid subscriptions for creators on TikTok and Instagram.
111 حلقات
Manage episode 318501264 series 1320642
This week’s guest is Rob John, MD of the Content Marketing Association. He discusses what the CMA does and who its members are, how content marketing might fit within a publisher’s revenue mix, and the panel they’re running at The Publishing Show in London in March.
In the news roundup the team discusses the realities and unrealities of the metaverse for publishers, German publishers' latest attempt to curtail Google's powers, and paid subscriptions for creators on TikTok and Instagram.
111 حلقات
كل الحلقات
×مرحبًا بك في مشغل أف ام!
يقوم برنامج مشغل أف أم بمسح الويب للحصول على بودكاست عالية الجودة لتستمتع بها الآن. إنه أفضل تطبيق بودكاست ويعمل على أجهزة اندرويد والأيفون والويب. قم بالتسجيل لمزامنة الاشتراكات عبر الأجهزة.