Independent Digital News & Media's Jo Holdaway on the importance of data to publishers

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Manage episode 296103204 series 1320642
بواسطة Media Voices، اكتشفه Player FM ومجتمعنا ـ حقوق الطبع والنشر مملوكة للناشر وليس لـPlayer FM، والصوت يبث مباشرة من خوادمه. اضغط زر الاشتراك لمتابعة التحديثات في Player FM، أو ألصق رابط التغذية الراجعة في أي تطبيق بودكاست آخر.
This week, we hear from Jo Holdaway, Chief Data and Marketing Officer at Independent Digital News & Media - home of The Independent and The Evening Standard. She talks about what sort of data is important to publishers, especially when it comes to subscription strategies, why it's important to have a diverse team working with data, and how she's preparing the business for the sunsetting of third-party cookies. In the news round up, Peter and Esther are joined by guest host Adam Tinworth to dissect the findings of the latest Reuters Digital News Report 2021. We look at how people prefer to access news, which existing trends have been accelerated by the pandemic, and whether a brief bounceback in trust can be sustained.

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