Immediate Media Chief Revenue Officer Duncan Tickell on strengthening brands post-pandemic


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For our 200th episode, we hear from Duncan Tickell, Chief Revenue Officer at Immediate Media. He talks about why he rejoined Immediate and what his focus is now with diversification, how their podcasts are becoming a seven figure revenue business, and what he’s doing to help the publisher maintain the gains it made during the pandemic. He also explains why sourdough webinars have been such a hit, and why it’s so important to be in markets where consumers are passionate.

In the news roundup the team goes all-in on the Alden Global Capital expose, compares it with the news that Axel Springer is investing heavily in Politico, and then compare that in turn with the Axios local newsletter membership launch. Chris spoils the end of a movie from 1974.

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