How Peloton keeps pushing through resistance, w/CEO John Foley

Masters of Scale: Rapid Response

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Skepticism and doubt are no strangers to John Foley, the CEO of Peloton. As he says, it’s been part of the company’s DNA “since the first time I pitched the business to an investor back in 2012.” Last year, the company was supercharged by pandemic demand. However, in 2021, the company has faced a slew of new headwinds, from product-safety issues to investor skepticism. In the face of these challenges, Peloton has doubled down on innovation and ambition. Foley doesn’t see skepticism about Peloton as a sign of weakness. He expects it, and learns from it.

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