Thumbs up … or down on Facebook’s name change? We asked a pro.


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بواسطة Marketplace، اكتشفه Player FM ومجتمعنا ـ حقوق الطبع والنشر مملوكة للناشر وليس لـPlayer FM، والصوت يبث مباشرة من خوادمه. اضغط زر الاشتراك لمتابعة التحديثات في Player FM، أو ألصق رابط التغذية الراجعة في أي تطبيق بودكاست آخر.

When companies change names, sometimes they stick. Google introduced Alphabet six years ago, and it seems to have worked out. Netflix tried to introduce Qwikster a decade ago, and it definitely didn’t. Now, Facebook is taking on Meta as its new corporate name. Marketplace’s Kimberly Adams speaks with Anthony Shore, a linguist who founded the company Operative Words to name companies and products. He said that when it comes to a corporate rebrand, Meta … pretty much works.

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