2: Beyond the branding - the new philosophy of ‘on-brand’

Marketing Beat's Marketing Bites

Is having an instantly recognisable brand the holy grail of marketing? We've seen some incredible brand-first campaigns lately, from British Airways, Müller, and Specsavers to name a few examples, how can marketers help their brands reach that pinnacle where everyone knows on sight who you are and what you do?
In this episode of Marketing Beat's Marketing Bites we'll be asking that question with a brand that will be instantly familiar to listeners, Tony's Chocolonely. Emma Baines, head of creative, Tony's Chocolonely occupies the hot seat as we pick her brains on how the chocolate-maker has achieved impressive brand awareness in a breathtakingly short amount of time. How have they managed to wrap their purpose within their brand, and what to do about imitators and copycats who will inevitably follow.
Also joining us to share his insight and perspective is James Fooks-Bale, director of brand marketing, at brand-building platform Frontify. James will explain how brands can harness the power of recognition, the importance of consistency, and what assets really connect with the consumer and how to protect them.
We loved talking to both of them, join us for another great listen on the Marketing Bites podcast.