Ep 337: The Art Of Discoverability

Market Proof Marketing: Home Builder Marketing Insights

In this episode, Jackie Lipinski is joined by Beth Russell and Julie Jarnagin! They dive into conversation on recent marketing failures and successes they’ve witnessed in regards to discoverability. Beth dropped a blog on leadership that some might consider controversial so she shares its inspiration and gives us an in-depth content breakdown. The three give their top picks for books that inspired them.

Story Time (01:44)

• Beth recently visited a new creamery and it had her contemplating digital and physical discoverability.
• Julie noticed a builder was marketing based on strange groupings they had created, so she suggested they take a step back and look at how home buyers are ACTUALLY seeing things.
• Jackie has had to teach a builder that discoverability does not always equal intentional leads.

The News (12:46)

• Your Leadership (Or Lack Thereof) Is Stunting More Than Your Team's Growth. It's Killing Your Company. (https://www.doyouconvert.com)
• The Greatest Books I’ve Ever Read (https://www.willduder.com)
  

Things We Love Things We Hate (36:55)

• Julie loves that the end of school is happening but is annoyed by the last minute events.
• Jackie heard the quote "Treat yourself like you'd treat your daughter" and loved it.
• Beth appreciates the curiosity that has prompted some questions from marketers that keep her thinking.

Market Proof Marketing · Ep 337: The Art Of Discoverability

Questions? Comments? Email [e-mail] and we’ll address them on the next episode. More insights, discussions, and opportunities can be found at DYC: All Access.

A weekly new home marketing podcast for home builders and developers. Each week Kevin Oakley, Andrew Peek, Beth Russell, Jackie Lipinski, Julie Jarnagin, and other team members from Do You Convert will break down the headlines, share best practices and stories from the front line, and perform a deep dive on a relevant marketing topic. We’re here to help you – not to sell you!

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