Ep 256: Activate Your Skills for 2023

Market Proof Marketing: Home Builder Marketing Insights

Market Proof Marketing · Activate Your Skills for 2023

Kevin Oakley, Andrew Peek, and Jen Barkan discuss the home builder services that won't fly for 2023, why the word of 2023 needs either to be Activate or Electric, and how to harness your OSC energy to amplify the customer experience.

Story Time (8:08)

• Jen Barkan talks about the energy we need to bring for the new year and how energy transfers from the OSC to the customer.
• Kevin shares why he thinks everyone has a new years personality
• Andrew discusses home builder reputation management regarding a friend who just did a new home walk-through that was below pa and how Online Sales saved the day.

In The News (23:00)

• Join a free Marketing Impact Group
• Join the 100% free Do You Convert: All Access (https://members.doyouconvert.com/)
• Less than a month away from National OSC Day - February 9th! Mark your calendars! (doyouconvert.com)
• The Top New Home Marketing and Online Sales Content in 2022 (www.doyouconvert.com)
• Welcoming Our New Creative Director Karla Tuten to Do You Convert (www.doyouconvert.com)
• U-Haul Growth States of 2022: Texas, Florida Remain Top Destinations for One-Way Moves (myuhaulstory.com)
• EU rules that Meta’s ad practices are illegal (https://searchengineland.com)

Questions? Comments? Email [e-mail] or call 404-369-2595 and we’ll address them on the next episode. More insights, discussions, and opportunities can be found at Do You Convert All Access or on the Market Proof Marketing Facebook group.

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A weekly new home marketing podcast for home builders and developers. Each week Kevin Oakley, Andrew Peek, Jackie Lipinski, Julie Jarnagin, and other team members from Do You Convert will break down the headlines, share best practices and stories from the front line, and perform a deep dive on a relevant marketing topic. We’re here to help you – not to sell you!