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255 – What can Bentley Motors teach British-made brands about selling in a downturn?
Manage episode 359461464 series 3458169
بواسطة Kate Hills، اكتشفه Player FM ومجتمعنا ـ حقوق الطبع والنشر مملوكة للناشر وليس لـPlayer FM، والصوت يبث مباشرة من خوادمه. اضغط زر الاشتراك لمتابعة التحديثات في Player FM، أو ألصق رابط التغذية الراجعة في أي تطبيق بودكاست آخر.
Download my Selling Price > Profit Calculator that goes with this episode here.
Recently Bentley Motors announced their financial results for 2022, which revealed they'd had their best year ever. This is a luxury car brand, made in the UK, having a phenomenal year during a cost of living crisis.
In this episode I discuss what small business can learn from Bentley's recent success, especially when it comes to price positioning.
You'll learn:
- Why Bentley Motors had a phenomenal year in 2022 [01:48]
- What you need to calculate before you discount your prices. [03:21]
- Why profit is vanity and turnover is sanity. [05:37]
- Two valuable lessons you can learn from Bentley's pricing strategy. [06:28]
Read the Bentley Motors financial results for 2022 here.
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