Fit for Future Sponsorship

Major Projects Association

In this wide-ranging podcast episode ahead of the Association seminar of the same name, Andy Murray from the Major Projects Association is in conversation with Carol Deveney of the consultancy See Change International.

Together, they discuss:

• the lack of practical guidance for aspiring new sponsors
• diversity and different personalities and approaches
• the transition from project manager to sponsor; learning to move from the detail of delivery to strategy
• the art of cancelling a project
• development pathways for sponsors how to get the sponsors you need
• the difference between professional, full-time sponsors and occasional sponsors (executive and delegated sponsors, in the jargon)
• the attributes of a great sponsor
• the sponsor's role in developing sustainable projects and increasing social value