المحتوى المقدم من Podcamp Media and Dusty Weis. يتم تحميل جميع محتويات البودكاست بما في ذلك الحلقات والرسومات وأوصاف البودكاست وتقديمها مباشرةً بواسطة Podcamp Media and Dusty Weis أو شريك منصة البودكاست الخاص بهم. إذا كنت تعتقد أن شخصًا ما يستخدم عملك المحمي بحقوق الطبع والنشر دون إذنك، فيمكنك اتباع العملية الموضحة هنا https://ar.player.fm/legal.

الناس يحبوننا!

مراجعات المستخدم

"أحب وظيفة دون اتصال"
"هذه "هي" الطريقة للتعامل مع اشتراكات البودكاست. إنها أيضًا طريقة رائعة لاكتشاف ملفات البودكاست جديدة."

43. Brands Don't Have the Rizz: Appropriating Gen Z Slang Is Falling Flat in Social Media Marketing

40:23
 
مشاركة
 

Manage episode 364899582 series 2868029
المحتوى المقدم من Podcamp Media and Dusty Weis. يتم تحميل جميع محتويات البودكاست بما في ذلك الحلقات والرسومات وأوصاف البودكاست وتقديمها مباشرةً بواسطة Podcamp Media and Dusty Weis أو شريك منصة البودكاست الخاص بهم. إذا كنت تعتقد أن شخصًا ما يستخدم عملك المحمي بحقوق الطبع والنشر دون إذنك، فيمكنك اتباع العملية الموضحة هنا https://ar.player.fm/legal.

"How do you do, fellow marketers? We think it would be pretty 'on fleek' if you would stop trying to use slang terms to make yourself more relatable to young people."

Certainly, brands swooping in and trying to leverage youth culture to drive sales is nothing new.

But as bad as it was in the 80’s, 90’s, and early 2000’s, the advent of social media marketing made it 1000 times worse.

The internet never forgets, and whether it's the "Silence, Brand!" meme or the "How Do You Do, Fellow Kids" Reddit group, the web is littered with examples of companies whose attempts to ingratiate themselves with young people have earned outright scorn instead.

So in this episode, we talk to Holden Jurisich, a 24-year-old Gen Z meme expert, and his dad Jay Jurisich, the founder and creative director of the Zinzin naming and branding agency in San Francisco, to explore case studies of this phenomenon in action.

Plus, sociolinguist Dr. Valerie Fridland explains how this pattern has played out, again and again, over the centuries of English language history.

Because, while you’ll find dozens of articles explaining how to incorporate youth slang into your social media marketing, or urging you to be ironic and self-aware when you speak to Gen Z in their own language, the best advice is and always has been:

Don’t.

Just don’t do it.

Because the kids don't like it.

Check out the blog post by Holden: https://www.zinzin.com/observations/2022/how-do-you-do-fellow-kids-gen-z-speak-in-naming-and-branding/

Subscribe to the Podcamp Media e-newsletter for more updates on the world of strategic communication.

Learn more about your ad choices. Visit megaphone.fm/adchoices

  continue reading

56 حلقات

iconمشاركة
 
Manage episode 364899582 series 2868029
المحتوى المقدم من Podcamp Media and Dusty Weis. يتم تحميل جميع محتويات البودكاست بما في ذلك الحلقات والرسومات وأوصاف البودكاست وتقديمها مباشرةً بواسطة Podcamp Media and Dusty Weis أو شريك منصة البودكاست الخاص بهم. إذا كنت تعتقد أن شخصًا ما يستخدم عملك المحمي بحقوق الطبع والنشر دون إذنك، فيمكنك اتباع العملية الموضحة هنا https://ar.player.fm/legal.

"How do you do, fellow marketers? We think it would be pretty 'on fleek' if you would stop trying to use slang terms to make yourself more relatable to young people."

Certainly, brands swooping in and trying to leverage youth culture to drive sales is nothing new.

But as bad as it was in the 80’s, 90’s, and early 2000’s, the advent of social media marketing made it 1000 times worse.

The internet never forgets, and whether it's the "Silence, Brand!" meme or the "How Do You Do, Fellow Kids" Reddit group, the web is littered with examples of companies whose attempts to ingratiate themselves with young people have earned outright scorn instead.

So in this episode, we talk to Holden Jurisich, a 24-year-old Gen Z meme expert, and his dad Jay Jurisich, the founder and creative director of the Zinzin naming and branding agency in San Francisco, to explore case studies of this phenomenon in action.

Plus, sociolinguist Dr. Valerie Fridland explains how this pattern has played out, again and again, over the centuries of English language history.

Because, while you’ll find dozens of articles explaining how to incorporate youth slang into your social media marketing, or urging you to be ironic and self-aware when you speak to Gen Z in their own language, the best advice is and always has been:

Don’t.

Just don’t do it.

Because the kids don't like it.

Check out the blog post by Holden: https://www.zinzin.com/observations/2022/how-do-you-do-fellow-kids-gen-z-speak-in-naming-and-branding/

Subscribe to the Podcamp Media e-newsletter for more updates on the world of strategic communication.

Learn more about your ad choices. Visit megaphone.fm/adchoices

  continue reading

56 حلقات

كل الحلقات

×
 
Loading …

مرحبًا بك في مشغل أف ام!

يقوم برنامج مشغل أف أم بمسح الويب للحصول على بودكاست عالية الجودة لتستمتع بها الآن. إنه أفضل تطبيق بودكاست ويعمل على أجهزة اندرويد والأيفون والويب. قم بالتسجيل لمزامنة الاشتراكات عبر الأجهزة.

 

Player FM - تطبيق بودكاست
انتقل إلى وضع عدم الاتصال باستخدام تطبيق Player FM !

دليل مرجعي سريع