Legal Leads Unleashed: Mastering LSA Ads for Attorneys with Thomas Glasgow

Law Firms On The Map

Hi there! Welcome to episode 9 of our second season!
In this episode, Kristaps Brencans, CEO of On The Map Marketing, dives deep into the world of Local Service Ads (LSAs) with Thomas Glasgow. From concerts to cases, Thomas is a niche expert who has come from working in the entertainment scene and built a successful agency focused solely on LSAs for attorneys.
🔑 Key Takeaways:

• The evolution and benefits of LSAs for law firms.
• Key strategies and best practices for running effective LSA campaigns.
• The impact of AI on LSA call analysis and lead qualification.
• How to optimize your intake process to improve lead conversion rates.
• The challenges of LSA competition and how to maintain consistent results.
• The importance of a diversified marketing strategy for law firms.

We hope you enjoy this and look forward to hearing your thoughts!

If you enjoyed the show please leave a review on Apple. If you have any questions you can find me (Kristaps Brencans, the CEO at On The Map Marketing on Twitter).
Thank you for listening :)

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1. Introduction (00:00:00)

2. Thomas Glasgow's journey into legal marketing (00:01:10)

3. Transitioning from concert marketing to legal marketing (00:03:10)

4. The rise and benefits of Local Service Ads (00:06:00)

5. Strategies for effective LSA campaigns (00:08:06)

6. The role of AI in LSA call analysis (00:10:40)

7. Optimizing intake processes for better lead conversion (00:12:18)

8. Predictability and challenges of LSA campaigns (00:14:08)

9. Importance of a diversified marketing strategy (00:16:00)

10. Scaling LSA campaigns for law firms (00:20:25)

11. Recent updates and trends in LSAs (00:23:11)