Bursting the Bubble on Waterproof Flooring

Know Where You Stand

What, exactly, is waterproof flooring? How does it differ from water resistant? When and where are these products best installed?

Cam and Tyler are back to offer valuable insights into everything from waterproof product developments to application considerations, proving that the latest trend underfoot isn’t as dry a topic as it sounds.

While the concept of waterproof flooring isn’t exactly new, laminate flooring couldn’t always lay claim to the title. Once 100% waterproof WPC hit the scene a few years back, laminate producers (along with everyone else) got busy building the innovation into their product lines. Soon, SPCs and even carpet options touted water-repellent qualities. “Every category has had a touch of waterproof added in some sort of marketable fashion,” Tyler acknowledges.

In an industry that has consistently delivered on dependability, waterproof’s sudden popularity created a buzz––and a bit of confusion, especially given the options already in the marketplace: hardwood, laminate, sheet vinyl, etc.

“I think people saw an opportunity to jump on something that was a tangible change,” Cam says, acknowledging that there are residential applications where a waterproof product works well. Still, he points out that most water damage is caused by appliance failures (washing machines, dishwashers) and is covered by insurance claims. Ultimately, he says, “water wasn't a big problem that needed a solution.”

Cam advises homeowners to shop beyond the waterproof label and look for products backed by recognized, reputable retailers, vendors, or distributors. Primco’s partnership with Mannington, for example, adds up to 174 years of trusted flooring expertise that consumers can count on.

Tyler agrees. “I think, don't pick it because it is waterproof; just pick it for the style. Pick it for the functionality,” he says of Primco’s 100% waterproof Raintree line, a modern hybrid construction with luxurious surface options. “Pick it because it's going to perform the best in the climate that we live in.”

***

Know Where You Stand is produced and edited by The Creative Impostor Studios.

To learn more about topics we discuss, visit https://www.primco.ca/ or contact your local sales rep. We know where we stand so you know where you stand.