انتقل إلى وضع عدم الاتصال باستخدام تطبيق Player FM !
Building a Global Brand, with former Nike CMO Greg Hoffman
Manage episode 327175377 series 2806638
Greg Hoffman spent nearly three decades building the Nike brand. In the process he helped transform a shoe company into an identity that resonates the world over. His recent book, Emotion by Design, opens up his philosophy and shares what he has learned from a life in marketing and turbo-charging brands. Hosting the discussion is economist, author and broadcaster, Linda Yueh.
Learn more about your ad choices. Visit podcastchoices.com/adchoices
1131 حلقات
Manage episode 327175377 series 2806638
Greg Hoffman spent nearly three decades building the Nike brand. In the process he helped transform a shoe company into an identity that resonates the world over. His recent book, Emotion by Design, opens up his philosophy and shares what he has learned from a life in marketing and turbo-charging brands. Hosting the discussion is economist, author and broadcaster, Linda Yueh.
Learn more about your ad choices. Visit podcastchoices.com/adchoices
1131 حلقات
Alle afleveringen
×مرحبًا بك في مشغل أف ام!
يقوم برنامج مشغل أف أم بمسح الويب للحصول على بودكاست عالية الجودة لتستمتع بها الآن. إنه أفضل تطبيق بودكاست ويعمل على أجهزة اندرويد والأيفون والويب. قم بالتسجيل لمزامنة الاشتراكات عبر الأجهزة.