What is the future of Google Ads with AI?

Inside Google Ads with Jyll Saskin Gales

You don't need to ask ChatGPT to know that AI is changing every single thing around us. (And no, AI didn't write that sentence.)
In Episode 49 of Inside Google Ads, Google Ads Coach Jyll Saskin Gales tackles the burning question on everyone's minds: what is the future of Google Ads with AI? (Ok, AI did write that sentence.)
Jyll addresses the concerns raised by listeners like you on TikTok, Threads, Instagram and LinkedIn, providing a four-part answer that covers what you need to know about the future of Google Ads. She explores the convergence of SEO and PPC, the shift from targeting to signals, the increasing importance of audience-based marketing, and the heightened significance of creative in capturing attention.
Tune in for a different kind of episode, packed with perspective, predictions and palpaple tips. (AI did not write that last sentence, either. Jyll is unsure whether this is something to be proud of.)
You can get episode transcripts delivered to your inbox each week by signing up for free at https://free.jyll.ca/?utm_source=podcast&utm_medium=referral&utm_campaign=episode49
Meet Jyll and see her speak live this year!
Paid Search Association Conference. Feb 12, 2025. Virtual. Free. paidsearch.org
Friends of Search conference. Mar 13, 2025. Amsterdam. Paid. friendsofsearch.com
SMX Munich conference. Mar 18-19, 2025. Munich. Paid - get 15% off with code JyllSMX15. smxmuenchen.de
Find Jyll on social media
https://www.linkedin.com/in/jyllsaskingales
https://youtube.com/@the_google_pro
https://tiktok.com/@the_google_pro
https://www.instagram.com/the_google_pro
https://www.threads.net/@the_google_pro