BPS 144: How to Pitch a Television Project to a Network with Kelly Edwards

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This week I had the pleasure of sitting down with writer, producer, former studio executive and diversity thought leader Kelly Edwards. Many of us want to be able to pitch our shows to a network or studio but just don't know how the game is played. Kelly not only knows how the game is played she wrote a book on how to do it. Her new book is The Executive Chair: A Writer’s Guide to TV Series Development. To make compelling television, our industry depends on enthusiastic new voices with fresh ideas. While there are plenty of books about the mechanics of writing, this is the first time an insider has detailed the invaluable TV executive perspective. As key pieces of the entertainment puzzle, executives hold institutional wisdom that seldom gets disseminated outside network walls. The Executive Chair breaks down the business from the gatekeeper’s point of view, illuminating the creative process used by those who ultimately make the decisions. Whether developing a project for the entertainment marketplace or merely probing the executive mindset, The Executive Chair dispels myths about the creative process and takes the reader through the development of a pilot script. "There are a million ways to break into Hollywood. Your journey will be unique to you. Meet all the people. Work all the angles. But most of all, enjoy the ride." - Kelly Edwards Kelly Edwards recently transitioned from inside the network ranks into a writing and producing deal with HBO under her Edwardian Pictures banner. In her former executive role, she oversaw all of the emerging artists programs for HBO, HBOMax, and Turner. The pilots she produced through the HBOAccess Writing and Directing fellowships have screened at major film festivals including Tribeca and SXSW, and garnered multiple awards. Prior to HBO, Edwards was a key corporate diversity executive at Comcast/NBCUniversal for over five years where she oversaw over 20 divisions, launched employee resource groups, and introduced diverse creative talent to NBC, USA, Syfy, Bravo, and Telemundo. Edwards’ career spans both television and film. Early in her career, she worked as a creative executive in features at both Disney and Sony under such talents as Garry Marshall and Laura Ziskin. After moving to television, she served as a senior executive at FOX where she developed LIVING SINGLE, CLUELESS, and THE WILD THORNBERRYS. While heading up UPN’s Comedy division as the SVP of Comedy Development she developed GIRLFRIENDS, THE PARKERS, and MALCOLM IN THE MIDDLE. In 2000, Edwards co-founded the non-profit organization Colour Entertainment, a networking group for diverse creative executives in TV, Film, Digital, as well as assistants, all designed to connect current and future industry executives with one another. Kelly and I had an amazing conversation about the business, how to pitch a television project to a studio, and much more. Enjoy!