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Image Rights, In Advertising and of Influencers
Manage episode 290728226 series 2916155
المحتوى المقدم من Nomalanga Mashinini. يتم تحميل جميع محتويات البودكاست بما في ذلك الحلقات والرسومات وأوصاف البودكاست وتقديمها مباشرة بواسطة Nomalanga Mashinini أو شريك منصة البودكاست الخاص بهم. إذا كنت تعتقد أن شخصًا ما يستخدم عملك المحمي بحقوق الطبع والنشر دون إذنك، فيمكنك اتباع العملية الموضحة هنا https://ar.player.fm/legal.
In this episode, I consider how image rights are infringed in traditional marketing and assess how social media marketing might infringe on image rights.
References
- https://influencermarketinghub.com/influencer-marketing-agencies-south-africa/ accessed on 20 March 2021.
- McQuoid-Mason “Invasion of privacy: common law v constitutional delict – does it make a difference?” 2000 Acta Juridica 227-261.
- Neethling, Potgieter and Roos Neethling’s Personality Rights (2019) LexisNexis: Durban.
- Senthil, Saravanakumar and Deepa “On privacy and Security in Social Media – A Comprehensive Study” (2016) 78 Procedia Computer Science 114-119.
فصول
1. Image Rights, In Advertising and of Influencers (00:00:00)
2. Overview of the episode (00:16:00)
3. The evolution of advertising and marketing on social media (01:11:00)
4. Basetsanna Kumalo's image rights claim (02:23:00)
5. Falsification of a person's image (03:56:00)
6. Basetsanna Kumalo's privacy claim (05:08:00)
7. The link between privacy and image rights (05:54:00)
8. My take on the privacy and image rights debate (07:56:00)
9. Distinguishing models from influencers (08:59:00)
10. Influencer marketing on social media (09:36:00)
11. Influencers' image rights (10:38:00)
12. Do influencers have the right to privacy on social media? (11:29:00)
13. Goodbye, privacy? (14:39:00)
26 حلقات
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