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Take Your Idea from Lightbulb Moment to Profitable Shopify Business in Record Time
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Fireside Chat with Will Russell, Founder and CEO of Russell Marketing (https://russellmarketing.co/); and Author of Launch in 5: Take Your Idea from Lightbulb Moment to Profitable Business in Record Time (https://www.launchin5book.com/)
In 2016, Will Russell entered the e-commerce launch space working as a crowdfunding marketing consultant. Multiple six and seven-figure launches that first year meant that client interest -- and the need for a larger team -- quickly grew. In 2017, he launched Russell Marketing: an innovative digital agency, specializing in e-commerce launch marketing. To-date, they have generated more than $20 million in revenue for 300+ new entrepreneurs. Will has been featured on Forbes, Business Insider, Crain’s New York, StartUp Nation, and more.
In 2021, Will launched the Russell Gives Foundation, a family foundation that offers grants and mentorship to 501(c)(3) partners committed to diversity, equity, and inclusion. In November 2022, Will’s first book, Launch in 5: Take Your Idea from Lightbulb Moment to Profitable Business in Record Time will be published by Hodder & Stoughton.
Prior to product launches, Will spent his early career managing launch marketing efforts for brands and websites in the media and nonprofit space. A decade of experience in launch marketing -- across an array of industries, products, and for businesses of all sizes -- provided Will with a unique perspective on the attributes of successful launch campaigns. Originally from San Francisco, followed by two decades in London, and now in Austin, TX, Will holds a dual degree in Philosophy & Sociology from the University of Leeds.
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