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How to Get Free PR for Your Shopify Store - The Art of Story Telling
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المحتوى المقدم من Ecomm Stream. يتم تحميل جميع محتويات البودكاست بما في ذلك الحلقات والرسومات وأوصاف البودكاست وتقديمها مباشرةً بواسطة Ecomm Stream أو شريك منصة البودكاست الخاص بهم. إذا كنت تعتقد أن شخصًا ما يستخدم عملك المحمي بحقوق الطبع والنشر دون إذنك، فيمكنك اتباع العملية الموضحة هنا https://ar.player.fm/legal.
There is no need to pay for public relations agencies and SEO practitioners to get written up in publications that will actually drive consumers to your site. We will talk about how to gain the right publicity for your brand to convert to sales. Storytelling is an art. There is a process that is repeatable and very likely to set your brand apart from other competition. This is how I grew and scaled my last several companies quickly and without a ton of resources.
Elyse Kaye is the Founder and CEO of Bloom Bras (https://bloombras.com) – a line of patented activewear designed to lift vs squish for curvy women. When the pandemic hit, she pivoted and co-founded SF Pro-Tex mobilizing US- Based factories manufacturing PPE for government entities and corporations. She also cofounded Cobalt - an online marketplace connecting North American manufacturers to SMBs to bring their products to life raising over $4.1 million with a waitlist of close to 10,000. Elyse has spent her career leading innovation and marketing teams launching dozens of brands and hundreds of product lines. Recent successes include the turnaround of the Four Paws® Brand for Central Garden & Pet, the launch from ground up of the House of Marley Brand from HoMedics and the expansion of licensed brands for Black & Decker through her product development consultancy, AHA Product Solutions. Elyse holds several dozen patents. Elyse was a contributing author in The Product Manager’s Handbook and gives talks around the globe regarding building a brand, bringing innovation to life and female mentorship. In her freetime, she is a certified fitness teacher and enthusiast.
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For more episodes and to join one of our live weekly Audience-Member CRO or Speed Weekly Assessment Workshops, visit Ecomm.Stream.
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