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First Party Data Will Drive The Future Of eCommerce Marketing and Customer Retention
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First-party data is information a company collects directly from its customers and owns. Second-party data is first-party data from a trusted partner. Third-party data comes an outside source that has collected the data.
In a post-cookie world, a first-party data strategy is crucial to any store reliant on online advertising. Advertisers must change their approach to assembling, analyzing and activating customer data.
Learning how to use first party data can:
Improve identification up to 5x
Increase personalization across all marketing channels
Grow eCommerce revenue and customer lifetime value by driving both conversions and retention
Make sure your marketing efforts are future-proofed for a personalization strategy
Will is the Co-Founder and Co-CEO of Scalero (https://scalero.io), a lifecycle marketing studio. Scalero offers tech-enabled services to fast-growing startups as well as two software products (Cannoli and Tiramisu) that help companies improve the efficiency of building emails. Some of Scalero's customers include Notion, Lovevery, Resy, and Farmer's Dog. Previous to Scalero, Will was head of ecommerce operations at Vivino, where he scaled the mobile wine app from 0 to $150M in revenue across 18 countries. Before Vivino, Will worked across a variety of merchandising roles at Target Corporation.
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