How To Optimize Google Ads Search Campaign


Manage episode 331528150 series 3285828
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I have been running a local search ads campaign. Initially, it was manual CPC with Enhanced CPC, okay. Now, it is max click and seeing some improvement in clicks and leads. What else is better? Well, I always say this to everyone if it is working don't touch it why do you want to touch anything when it is going well it's like going on a motorway 70 miles an hour you'll just leave that accelerator down or on cruise control right you're not going to keep putting the break down every few minutes or so you going to slow down so if something is working if max clicks is working which is not my favourite bidding strategy.

But if it's working for you I'm not going to say to you or change it to target CPA or whatever yes what you can do is copy that campaign and set up a new one don't touch that one which let it run set up a target CPA or target ROAS and see what happens if it improves or not so that's what I would do never touch anything which is working just keep scaling it. And adding more negative keywords, find them through the search query report. Add even more keywords which are converting and you haven't got them in or search queries which you haven't added them in your keyword list and that's what I would do.

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