#98 - Inverted ESG (Sasja Beslik)

Future Hacker (English)

Meet Sasja Beslik, the author of "ESG on a Sunday", and a trailblazer in sustainableinvesting, who has been instrumental in driving ESG investing globally. In this podcast interview with the special guest Luciana Lanna, Sasja discusses his journey from atraditional banker to a passionate advocate for responsible investing, the challenges of ESG measurement, and introduces a unique approach to evaluating companies called InvertedESG Analysis. He also shares his insights on promoting sustainable economic developmentin developing countries and creating a more equitable and sustainable financial system inthe coming years. Sasja's background: he launched the pioneering Stars fund with Nordea in 2011, which was recognized as Sweden's outstanding equity fund in 2017. Sasja wasawarded a medal for outstanding contribution to sustainability by His Majesty the King ofSweden in 2016 and was recognized as a Young Global Leader at the World Economic Forum in 2011. He is the author of the book "Where the Money Grows" and produces aninfluential weekly podcast on ESG investing called "ESG on a Sunday."

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