375: How to Get a Million YouTube Subscribers with Alpha M’s Aaron Marino

The Foundr Podcast with Nathan Chan

After going bankrupt and losing his business, Aaron Marino launched a men’s lifestyle YouTube channel in 2008. Now he has over 6 million subscribers and is building his channel through sponsorships and ecommerce.

​​Aaron is obsessed with optimizing his videos for YouTube and continues to test and tune to grow his audience. Now he’s ready to share what he’s learned.

​​Aaron joined Foundr CEO Nathan Chan to talk about:

• Why thumbnails are the most important part of a YouTube video
• Why giving value up front keeps people watching
• Why click-through-rate and watch time are the most important metrics for creators
• Why being a YouTube creator is like playing golf
• The worst mistake a creator can make
• How Aaron became a more authentic version of himself on camera
• And much more...

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