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FTF255: How we built my new brand in 4 weeks with Jason Knight
Manage episode 455901279 series 2493110
I’m so excited to take you behind the scenes of my rebranding journey—aka Leanne 3.0. In this replay, I chat with Jason Knight, the brilliant mind behind my new brand.
Watch our conversation on YouTube to see the brand!
Jason and I first connected on my First Time Facilitator podcast back in 2019, and five years later, I finally brought him on board to reimagine how I show up in the world.
But this episode isn’t just about the shiny new website (even though I love it)—it’s about the process.
Rebranding wasn’t even on my radar this year, but during my Radical Reboot on the Gold Coast, I realised my old brand was... fine.
But “fine” isn’t what I want to offer my clients.
Jason and I dive into the messy middle of branding—balancing tensions like approachability vs. luxury, identifying my essence (hello, “Tropical Courage”), and figuring out how to reflect me through visuals, words, and vibes. If you’ve ever thought about rebranding or just need a confidence boost, this one’s for you.
10 key insights:
- Play the Long Game: Jason and I first connected five years ago. Relationships take time—stick with them!
- “Good” Can Be Dangerous: My old brand was good, but that was the problem. It wasn’t great.
- Clarity Through Process: Jason’s process included diagnosing where I stood, repositioning, and rolling it all out fast.
- Test Ideas in Real Time: “Tropical Courage” became a cornerstone of my brand after I casually tested it in a workshop.
- Speed is Confidence: We sprinted through the rebrand in a month. Quick wins keep you motivated.
- Balance Tensions: Approachable vs. luxurious, tropical vs. gritty. Turns out, you can be both.
- Branding Is a Vibe: Your brand isn’t just a logo or colours—it’s how it feels. Think: playlist, visuals, even drinks!
- Collaborate to Elevate: Weekly feedback sessions and input from trusted friends brought the brand to life.
- Confidence Is Everything: I’ve gone from cringing at my website to wanting to share it with everyone.
- Invest in Yourself: A strong brand sets you up for the long game—it’s already opening doors for me.
Why this matters to you:
If you’re thinking about rebranding, or you’re stuck in the “good but not great” phase, here’s what I’ve learned:
- Don’t wait for the “perfect” time. There’s never a perfect time—just make space and start.
- Collaborate with people who challenge you and help you see yourself in new ways.
- Test your ideas out loud. See how people react. You’ll know when you’re onto something.
- Branding is an investment in your confidence, your positioning, and your future. It’s worth it.
A challenge for you:
Jason asked me this question early on: How would you explain what you do to a seven-year-old? It was harder than I thought! Try it yourself—simplifying your message is a game-changer.
This was such a fun journey, and I hope it gives you some ideas for your own brand evolution.
And hey, if you’ve checked out my new website and found any bugs, send me a screenshot (hello@leannehughes.com), and I’ll
Every day in 2025, Leanne is podcasting on her new show, Leanne on Demand.
Tune in over here!
(Otherwise, enjoy the back catalogue of First Time Facilitator episodes).
276 حلقات
Manage episode 455901279 series 2493110
I’m so excited to take you behind the scenes of my rebranding journey—aka Leanne 3.0. In this replay, I chat with Jason Knight, the brilliant mind behind my new brand.
Watch our conversation on YouTube to see the brand!
Jason and I first connected on my First Time Facilitator podcast back in 2019, and five years later, I finally brought him on board to reimagine how I show up in the world.
But this episode isn’t just about the shiny new website (even though I love it)—it’s about the process.
Rebranding wasn’t even on my radar this year, but during my Radical Reboot on the Gold Coast, I realised my old brand was... fine.
But “fine” isn’t what I want to offer my clients.
Jason and I dive into the messy middle of branding—balancing tensions like approachability vs. luxury, identifying my essence (hello, “Tropical Courage”), and figuring out how to reflect me through visuals, words, and vibes. If you’ve ever thought about rebranding or just need a confidence boost, this one’s for you.
10 key insights:
- Play the Long Game: Jason and I first connected five years ago. Relationships take time—stick with them!
- “Good” Can Be Dangerous: My old brand was good, but that was the problem. It wasn’t great.
- Clarity Through Process: Jason’s process included diagnosing where I stood, repositioning, and rolling it all out fast.
- Test Ideas in Real Time: “Tropical Courage” became a cornerstone of my brand after I casually tested it in a workshop.
- Speed is Confidence: We sprinted through the rebrand in a month. Quick wins keep you motivated.
- Balance Tensions: Approachable vs. luxurious, tropical vs. gritty. Turns out, you can be both.
- Branding Is a Vibe: Your brand isn’t just a logo or colours—it’s how it feels. Think: playlist, visuals, even drinks!
- Collaborate to Elevate: Weekly feedback sessions and input from trusted friends brought the brand to life.
- Confidence Is Everything: I’ve gone from cringing at my website to wanting to share it with everyone.
- Invest in Yourself: A strong brand sets you up for the long game—it’s already opening doors for me.
Why this matters to you:
If you’re thinking about rebranding, or you’re stuck in the “good but not great” phase, here’s what I’ve learned:
- Don’t wait for the “perfect” time. There’s never a perfect time—just make space and start.
- Collaborate with people who challenge you and help you see yourself in new ways.
- Test your ideas out loud. See how people react. You’ll know when you’re onto something.
- Branding is an investment in your confidence, your positioning, and your future. It’s worth it.
A challenge for you:
Jason asked me this question early on: How would you explain what you do to a seven-year-old? It was harder than I thought! Try it yourself—simplifying your message is a game-changer.
This was such a fun journey, and I hope it gives you some ideas for your own brand evolution.
And hey, if you’ve checked out my new website and found any bugs, send me a screenshot (hello@leannehughes.com), and I’ll
Every day in 2025, Leanne is podcasting on her new show, Leanne on Demand.
Tune in over here!
(Otherwise, enjoy the back catalogue of First Time Facilitator episodes).
276 حلقات
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1 FTF255: How we built my new brand in 4 weeks with Jason Knight 42:18
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1 FTF254: Talk the Walk with Alan Weiss (How to avoid gambling away your career) 31:02
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1 FTF253: The Delegate Experience: Conferences Done Differently with Mary-Louise (ML) Huppatz 32:27
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1 FTF252: Obsess over the participant (not the meeting room) with Steven Demedio + a sneak peak of our Red Carpet Campout 27:16
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1 FTF251: How we sold out our event in 24 hours (Behind the scenes of How to Face Change) with solo reflections from Leanne Hughes 24:53
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1 FTF250: Building trust and driving change in workshops with Hitomi Whitlock 29:34
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1 FTF249 Michael Bungay Stanier's Co-Facilitation Tips & Brisbane Event Preview! 15:48
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1 FTF248: Mid-year check-in + sneak peak of Talk the Walk with Alan Weiss 36:43
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1 FTF247: From Workshop to Written Word: Translating Ideas into Books with Mel Loy and Jade Miller 34:16
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1 FTF246: Alan Weiss on speedy design + why workshops can be the worst solution for a client 43:25
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1 FTF245: Preparing to be spontaneous in your workshops with Lisa Leong 40:16
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1 FTF244: Get to the Point with Sally Prosser 19:11
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1 FTF243 Unseen facilitation tips: How Phil Woods creates epiphanies in his workshops 34:09
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1 FTF242: 5 Workshop Hacks Using ChatGPT with Leanne Hughes 19:16
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1 FTF241: Leanne Hughes’ Unofficial 2023 Annual Report 31:30
مرحبًا بك في مشغل أف ام!
يقوم برنامج مشغل أف أم بمسح الويب للحصول على بودكاست عالية الجودة لتستمتع بها الآن. إنه أفضل تطبيق بودكاست ويعمل على أجهزة اندرويد والأيفون والويب. قم بالتسجيل لمزامنة الاشتراكات عبر الأجهزة.