How to Build and Scale Your Business: 11-Slide Business Plan with Brandon White

First Class Founders: Creators | Solopreneurs | Personal HoldCo

E64: In the world of startups, everyone wants that magic formula to get their business off the ground and scaling fast.
But all too often, business plans end up as complicated, unwieldy documents that feel overwhelming to create and follow.
Today, host Yong-Soo (@YongSooChung) goes behind the scenes with Brandon White (@BrandonCWhite). He generously shared his unique 11-slide business framework with us. Inspired by the simplicity of four baseline elements jotted down on a napkin, Brandon leads us through the ins and outs of his clever road map, unlocking the potential to simplify even the most complex of business concepts.
On today’s episode, you’ll learn:
- 4 Key Ingredients of a Business
- Importance of a Good Elevator Pitch
- The 11-Slide Business Plan Framework
- How to Clearly Define a Problem and Solution
Don't miss out on this one!
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EXCERPTS:
Efficient Business Planning: "If you can build this framework 11 slides, you basically are ready to build a new company or launch a new product or service. And you could be an intrepreneur and easily use this too. And that's sorta how it came up. It's a mix and match of all of my experience in failures and and what worked." — Brandon White (01:08)
The Four Principles: "We sit down and he pulls out a pen, flips the napkin over and he's like, writes down four things, product, people, market and financing. He said, let's build your plan right here. That was really my first lesson on the quote, air quotes for those of you listening, the modern business plan or framework." — Brandon White (05:05)
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LINKS:
Unlocking the Power of the MAPS Framework: Mindset ➜ Audience ➜ Product ➜ Scaling

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First Class Founders is a show for indie hackers, bootstrapped founders, CEOs, solopreneurs, content creators, startup entrepreneurs, and SaaS startups covering topics like build in public, audience growth, product marketing, scaling up, side hustles, holding company, etc.
Past guests include Arvid Kahl, Tyler Denk, Noah Kagan, Clint Murphy, Jay Abraham, Andrew Gazdecki, Matt McGarry, Nick Huber, Khe Hy, and more.
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