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266. The Post Workspaces Co-Founders on What’s Working - FaceBook Ads, Content Marketing, Part-Time Private Offices and More
Manage episode 338078689 series 1007930
Everything Coworking Featured Resources:
Masterclass: 3 Behind-the-Scenes Secrets to Opening a Coworking Space
The Everything Coworking Academy
Creative Coworking Partnerships: How to negotiate and structure management agreements from the landlord and operator perspective
Resources Mentioned in this Podcast:
To be featured in the Noumena community and give your members access to a whole library of entrepreneurial resources and financial education programming, all at no cost to you by the way, visit noumena.pro/coworking to fill out an interest form
Learn more about Success Space, a coworking franchise model with three revenue streams; recurring and on-demand revenue from coworking memberships, a full-service cafe, and Success Certified business coaching.
Taylor Mason (Content Marketing)
Libsyn Description/Show Notes:
Dan Wesson and Chelle Peterson are the co-founders The Post Workspaces in northwest Tucson.
The Post just celebrated its 2nd year anniversary. The Post has had a major comback after losing most of it’s pre-sold offices upon opening in March of 2020.
Dan and Chelle went through our Coworking Startup School™, are members of our Flight Group Academy, our Community Manager University and went through our Creative Coworking Partnerships course. You can get more info on these programs here.
When asked what they’d do differently on their next space, they responded “honestly, not much.” Not many first-time operators will say that…but Dan and Chelle were really intentional from the beginning about everything from their business model to their product mix, to their member wall.
In this episode, we talk about:
- How they got into coworking to solve a problem on a first-floor Class A building.
- What their partnership structure looks like with their landlord.
- Who they serve in their suburban Tucson area and how they designed a space with their ideal member in mind.
- How they’ve added suites to their offerings - that act as normal tenants, but have access to the Post (in their 90,000 feet Class A building).
- How they’ve successfully used FaceBook ads to market their memberships
- Their commitment to content marketing and how that’s served their business
- Their recent Community Manager hire from the hospitality industry and how that’s served their business.
- Why private, part-time offices are generating a significant premium over a typical office
124 حلقات
Manage episode 338078689 series 1007930
Everything Coworking Featured Resources:
Masterclass: 3 Behind-the-Scenes Secrets to Opening a Coworking Space
The Everything Coworking Academy
Creative Coworking Partnerships: How to negotiate and structure management agreements from the landlord and operator perspective
Resources Mentioned in this Podcast:
To be featured in the Noumena community and give your members access to a whole library of entrepreneurial resources and financial education programming, all at no cost to you by the way, visit noumena.pro/coworking to fill out an interest form
Learn more about Success Space, a coworking franchise model with three revenue streams; recurring and on-demand revenue from coworking memberships, a full-service cafe, and Success Certified business coaching.
Taylor Mason (Content Marketing)
Libsyn Description/Show Notes:
Dan Wesson and Chelle Peterson are the co-founders The Post Workspaces in northwest Tucson.
The Post just celebrated its 2nd year anniversary. The Post has had a major comback after losing most of it’s pre-sold offices upon opening in March of 2020.
Dan and Chelle went through our Coworking Startup School™, are members of our Flight Group Academy, our Community Manager University and went through our Creative Coworking Partnerships course. You can get more info on these programs here.
When asked what they’d do differently on their next space, they responded “honestly, not much.” Not many first-time operators will say that…but Dan and Chelle were really intentional from the beginning about everything from their business model to their product mix, to their member wall.
In this episode, we talk about:
- How they got into coworking to solve a problem on a first-floor Class A building.
- What their partnership structure looks like with their landlord.
- Who they serve in their suburban Tucson area and how they designed a space with their ideal member in mind.
- How they’ve added suites to their offerings - that act as normal tenants, but have access to the Post (in their 90,000 feet Class A building).
- How they’ve successfully used FaceBook ads to market their memberships
- Their commitment to content marketing and how that’s served their business
- Their recent Community Manager hire from the hospitality industry and how that’s served their business.
- Why private, part-time offices are generating a significant premium over a typical office
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