Phillipp Humm - TEDx Speaker and Author of the Best-Selling 'The StorySelling Method'
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For this episode of Essential B2B, Joe was joined by TEDx Speaker and author of the bestselling 'The StorySelling Method," Philipp Humm.
Regular listeners to Essential B2B will know that our motto has become “People buy from people” and one really effective method of quickly developing a relationship with a prospect or buyer is through story telling.
Philipp embodies this idea and gives some insight into how stories can be used in selling and marketing and the successes it has brought him.
Enjoy!
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