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Much is made about the creative decisions in ads for the Big Game, but how does all that money, those requisite celebrity cameos, and everything else that goes into these multi-million dollar investments translate into Return on investment? Today we’re going to talk about what the numbers tell us from all those high-profile ads and who the winners and losers of the Advertising Bowl are in 2025. To help me discuss this topic, I’d like to welcome Nataly Kelly, CMO at Zappi, who unveiled their annual Super Bowl Ad Success report on Monday. We’re here to talk about the approach, the results, and what those results mean for brands that invested a lot of money - and time - into their campaigns. About Nataly Kelly I help companies unlock global growth For more than two decades, I have helped scale businesses across borders, as an executive at B2B SaaS and MarTech companies. I’m Chief Marketing Officer at Zappi, a consumer research platform. I spent nearly 8 years as a Vice President at HubSpot, a multi-billion-dollar public tech company, driving growth on the international side of the business. Having served as an executive at various tech companies, I’ve led teams spanning many functions, including Marketing, Sales, Product, and International Ops. I’m an award-winning marketing leader, a former Fulbright scholar, and an ongoing contributor to Harvard Business Review. I love working with interesting people and removing barriers to access. RESOURCES Zappi website: https://www.zappi.io/web/ Connect with Greg on LinkedIn: https://www.linkedin.com/in/gregkihlstrom Listen to The Agile Brand without the ads. Learn more here: https://bit.ly/3ymf7hd Don't miss a thing: get the latest episodes, sign up for our newsletter and more: https://www.theagilebrand.show Check out The Agile Brand Guide website with articles, insights, and Martechipedia, the wiki for marketing technology: https://www.agilebrandguide.com The Agile Brand podcast is brought to you by TEKsystems. Learn more here: https://www.teksystems.com/versionnextnow The Agile Brand is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content. https://www.missinglink.company…
Content provided by RAC1. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by RAC1 or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
Content provided by RAC1. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by RAC1 or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
L'antiga advocada de Mohamed Houli, sobre el paper del CNI en el 17-A: "La seva declaració és política". Carmen González de Lario ha assegurat que Houli mai li va parlar d'una possible vinculació dels serveis d'intel·ligència amb els atacs del 2017.
L'avís d'un expert sobre la radicalització dels joves catalans: "Els falta acompanyament de la família". Frederic Guerrero Solé, catedràtic de teories de la comunicació de la UPF i expert en Intel·ligència Artificial Generativa, posa deures als pares: "tenim una responsabilitat".
Catalunya retindrà el Gran Premi de MotoGP almenys fins al 2031. La Generalitat i Dorna, l'empresa al darrere del Mundial de Motociclisme, signaran l'acord aquest dijous en un acte al Circuit de Barcelona-Catalunya, a Montmeló.
L'Espanyol, sobre el gest de Mapi León: "Sabem molt bé què va passar, és inacceptable". Dolors Ribalta ha assegurat que, de moment, ni el Barça ni Mapi León s'han posat en contacte amb l'Espanyol o amb Daniela Caracas.
L'avís d'un expert en ultradreta, després de l'exaltació nazi de Kayne West: "Aquestes actituds creixeran". Josep Burgaya, historiador i professor de la Universitat de Vic, alerta dels riscos de ser "cada vegada menys coneixedors del passat".
Mònica Terribas respon les crítiques de l'Opus Dei pel seu documental: "Van tenir 4 mesos per participar-hi". La periodista assegura que va intentar obtenir una resposta per part de l'organització, que ara defensa que no van tenir dret a rèplica.
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