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المحتوى المقدم من Brett Curry. يتم تحميل جميع محتويات البودكاست بما في ذلك الحلقات والرسومات وأوصاف البودكاست وتقديمها مباشرة بواسطة Brett Curry أو شريك منصة البودكاست الخاص بهم. إذا كنت تعتقد أن شخصًا ما يستخدم عملك المحمي بحقوق الطبع والنشر دون إذنك، فيمكنك اتباع العملية الموضحة هنا https://ar.player.fm/legal.
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Episode 299 - From Paddle to Profit: How Carbon Pickleball Is Winning the eCommerce Match

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Manage episode 451148284 series 2452172
المحتوى المقدم من Brett Curry. يتم تحميل جميع محتويات البودكاست بما في ذلك الحلقات والرسومات وأوصاف البودكاست وتقديمها مباشرة بواسطة Brett Curry أو شريك منصة البودكاست الخاص بهم. إذا كنت تعتقد أن شخصًا ما يستخدم عملك المحمي بحقوق الطبع والنشر دون إذنك، فيمكنك اتباع العملية الموضحة هنا https://ar.player.fm/legal.

When the pandemic left Garrett Goslin without his sommelier job, he turned his passion for pickleball into an innovative paddle company. Alongside childhood friend Kyle Goguen, CRBN Pickleball has emerged as a leading premium brand in one of America's fastest-growing sports. Their journey offers valuable lessons for any brand looking to build authentic community and stand out in a competitive market.

Key Takeaways:

  • Product Innovation & Customer Feedback: Learn how CRBN maintains its competitive edge by leveraging multiple feedback loops - from pro athletes to local ambassadors - and investing heavily in R&D to stay ahead of larger competitors.
  • Building a Multi-Channel Brand: Discover their strategic approach to building a premium brand across direct-to-consumer, Amazon, and retail channels while maintaining consistent positioning and storytelling.
  • Community-First Growth: Explore how CRBN built a powerful ambassador program without spending big marketing dollars, and why their grassroots approach helped them compete against established sporting goods brands.
  • Founder Authenticity: See why sharing the founder's story - even when uncomfortable - has become a key differentiator in their marketing strategy and helped forge deeper connections with customers.

The episode provides a masterclass in building a premium brand through community engagement, product innovation, and authentic storytelling.

  continue reading

300 حلقات

Artwork
iconمشاركة
 
Manage episode 451148284 series 2452172
المحتوى المقدم من Brett Curry. يتم تحميل جميع محتويات البودكاست بما في ذلك الحلقات والرسومات وأوصاف البودكاست وتقديمها مباشرة بواسطة Brett Curry أو شريك منصة البودكاست الخاص بهم. إذا كنت تعتقد أن شخصًا ما يستخدم عملك المحمي بحقوق الطبع والنشر دون إذنك، فيمكنك اتباع العملية الموضحة هنا https://ar.player.fm/legal.

When the pandemic left Garrett Goslin without his sommelier job, he turned his passion for pickleball into an innovative paddle company. Alongside childhood friend Kyle Goguen, CRBN Pickleball has emerged as a leading premium brand in one of America's fastest-growing sports. Their journey offers valuable lessons for any brand looking to build authentic community and stand out in a competitive market.

Key Takeaways:

  • Product Innovation & Customer Feedback: Learn how CRBN maintains its competitive edge by leveraging multiple feedback loops - from pro athletes to local ambassadors - and investing heavily in R&D to stay ahead of larger competitors.
  • Building a Multi-Channel Brand: Discover their strategic approach to building a premium brand across direct-to-consumer, Amazon, and retail channels while maintaining consistent positioning and storytelling.
  • Community-First Growth: Explore how CRBN built a powerful ambassador program without spending big marketing dollars, and why their grassroots approach helped them compete against established sporting goods brands.
  • Founder Authenticity: See why sharing the founder's story - even when uncomfortable - has become a key differentiator in their marketing strategy and helped forge deeper connections with customers.

The episode provides a masterclass in building a premium brand through community engagement, product innovation, and authentic storytelling.

  continue reading

300 حلقات

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