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#297 - William Gasner, Stack Influence: How To Win With MicroInfluencers
Manage episode 382899955 series 3240815
Episode brought to you by More Staffing & Capital One
Join 15k founders and marketers & get our pod highlights delivered directly to your inbox with the DTC Pod Newsletter!
On this episode of DTC pod we cover:
1. Introduction of Guest: William Gasner
2. Concept of Micro-Influencer Marketing
3. Importance of Data Analysis in Influencer Marketing
4. The Role of Stack Influence
5. Influencer-Brand Collaboration Strategies
6. Potential Challenges in Influencer Marketing
7. Future Predictions and Social Media Trends
Timestamps
03:18 Smaller creators provided cost-effective marketing solutions.
07:41 Platforms expand influencer markets, management solutions emerge.
10:13 Authentic brand representation through product compensation model.
14:32 Building brand momentum is crucial for creators.
17:43 Setting expectations, volume over obsessing, multi-platform challenges.
22:41 Early brand content strategy: test, validate, scale.
24:28 Influencer marketing and positive branding are crucial.
27:02 Managing creators varies from handholding to autonomy.
31:02 Oatley's genius ad went viral with ping-pong.
36:33 Analyze data, control experiments, avoid simultaneous initiatives.
39:02 Halo effect leads to replicated, influential content.
41:56 Organic content gains trust, but ads deter buyers.
45:54 QVC essential in US, influencer evolution, social commerce.
47:42 Stackinfluence.com: Find us on all socials. Email.
Shownotes powered by Castmagic
Past guests & brands on DTC Pod include Gilt, PopSugar, Glossier, MadeIN, Prose, Bala, P.volve, Ritual, Bite, Oura, Levels, General Mills, Mid Day Squares, Prose, Arrae, Olipop, Ghia, Rosaluna, Form, Uncle Studios & many more.
Additional episodes you might like:
• #175 Ariel Vaisbort - How OLIPOP Runs Influencer, Community, & Affiliate Growth
• #184 Jake Karls, Midday Squares - Turning Your Brand Into The Influencer With Content
• #205 Kasey Stewart: Suckerz- - Powering Your Launch With 300 Million Organic Views
• #219 JT Barnett: The TikTok Masterclass For Brands
• #223 Lauren Kleinman: The PR & Affiliate Marketing Playbook
• #243 Kian Golzari - Source & Develop Products Like The World's Best Brands
-----
Have any questions about the show or topics you'd like us to explore further?
Shoot us a DM; we'd love to hear from you.
Want the weekly TL;DR of tips delivered to your mailbox?
Check out our newsletter here
Follow us for content, clips, giveaways, & updates!
DTCPod Instagram
DTCPod Twitter
DTCPod TikTok
William Gasner - Co-Founder & Chief Marketing Officer at Stack Influence
Ramon Berrios - Co-Founder of Trend.io
Blaine Bolus - Co-Founder of Castmagic
341 حلقات
Manage episode 382899955 series 3240815
Episode brought to you by More Staffing & Capital One
Join 15k founders and marketers & get our pod highlights delivered directly to your inbox with the DTC Pod Newsletter!
On this episode of DTC pod we cover:
1. Introduction of Guest: William Gasner
2. Concept of Micro-Influencer Marketing
3. Importance of Data Analysis in Influencer Marketing
4. The Role of Stack Influence
5. Influencer-Brand Collaboration Strategies
6. Potential Challenges in Influencer Marketing
7. Future Predictions and Social Media Trends
Timestamps
03:18 Smaller creators provided cost-effective marketing solutions.
07:41 Platforms expand influencer markets, management solutions emerge.
10:13 Authentic brand representation through product compensation model.
14:32 Building brand momentum is crucial for creators.
17:43 Setting expectations, volume over obsessing, multi-platform challenges.
22:41 Early brand content strategy: test, validate, scale.
24:28 Influencer marketing and positive branding are crucial.
27:02 Managing creators varies from handholding to autonomy.
31:02 Oatley's genius ad went viral with ping-pong.
36:33 Analyze data, control experiments, avoid simultaneous initiatives.
39:02 Halo effect leads to replicated, influential content.
41:56 Organic content gains trust, but ads deter buyers.
45:54 QVC essential in US, influencer evolution, social commerce.
47:42 Stackinfluence.com: Find us on all socials. Email.
Shownotes powered by Castmagic
Past guests & brands on DTC Pod include Gilt, PopSugar, Glossier, MadeIN, Prose, Bala, P.volve, Ritual, Bite, Oura, Levels, General Mills, Mid Day Squares, Prose, Arrae, Olipop, Ghia, Rosaluna, Form, Uncle Studios & many more.
Additional episodes you might like:
• #175 Ariel Vaisbort - How OLIPOP Runs Influencer, Community, & Affiliate Growth
• #184 Jake Karls, Midday Squares - Turning Your Brand Into The Influencer With Content
• #205 Kasey Stewart: Suckerz- - Powering Your Launch With 300 Million Organic Views
• #219 JT Barnett: The TikTok Masterclass For Brands
• #223 Lauren Kleinman: The PR & Affiliate Marketing Playbook
• #243 Kian Golzari - Source & Develop Products Like The World's Best Brands
-----
Have any questions about the show or topics you'd like us to explore further?
Shoot us a DM; we'd love to hear from you.
Want the weekly TL;DR of tips delivered to your mailbox?
Check out our newsletter here
Follow us for content, clips, giveaways, & updates!
DTCPod Instagram
DTCPod Twitter
DTCPod TikTok
William Gasner - Co-Founder & Chief Marketing Officer at Stack Influence
Ramon Berrios - Co-Founder of Trend.io
Blaine Bolus - Co-Founder of Castmagic
341 حلقات
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