#53 Accountability: Very Powerful When You Do It Right

Driving B2B Sales Revenue

ABOUT THE GUEST: Don Markland, VP of Sales at 411 Local and CEO of Accountability Now
From Don’s LinkedIn Profile:
I'm an entrepreneur myself in addition to being a full-time Chief Revenue Officer. I own my own executive coaching and business strategy firm, Accountability Now™, so I can stay close to startups and businesses that are looking to achieve hyper-growth but can't seem to get over the hump. I help start-ups, particularly in the SaaS and FinTech industry launch, scale, and maximize sales and marketing operations. For this sales scaling work, I was named to Utah Business Magazine's Top 40 under Forty.
You can learn more about the 411 Local Affiliate program that Don mentions in the episode here: https://411locals.com/affiliate/
You can find Don on LinkedIn here: https://www.linkedin.com/in/donmarkland/
Or on Twitter here: https://twitter.com/donmarkland
ABOUT THE EPISODE:
Accountability.
It’s one of those words that gets thrown around a lot, and it often feels really good when we do because it’s macho and proactive and tough - but according to our guest Don Makland, it is one of the most powerful concepts in sales leadership, but not when we get it wrong - and most do.
In this masterclass on accountability, Don takes us through how so many get accountability in sales wrong, what it should be, how to get it right, and how to think about it with his framework called “The Four C’s of Accountability”