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To Whom it May Concern: A Personalized Customer Journey - AnnMarie Wills
Manage episode 345232428 series 3302265
المحتوى المقدم من Rocket Software. يتم تحميل جميع محتويات البودكاست بما في ذلك الحلقات والرسومات وأوصاف البودكاست وتقديمها مباشرة بواسطة Rocket Software أو شريك منصة البودكاست الخاص بهم. إذا كنت تعتقد أن شخصًا ما يستخدم عملك المحمي بحقوق الطبع والنشر دون إذنك، فيمكنك اتباع العملية الموضحة هنا https://ar.player.fm/legal.
In today's episode, Paul sits down with AnnMarie Wills for a conversation around first party data and how to make the customer experience personal - not creepy. AnnMarie Wills is the CEO & Co-Founder of Leverage Lab, a first-party data integrator that works with businesses to fully leverage the power of their first-party data. Prior to founding Leverage Labs, she was the Vice President of Audience and Data at SourceMedia, and the Vice President of Data Business at Anthem Media Group. Follow AnnMarie on LinkedIn and be sure to follow Rocket Software on Twitter.
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