Where Did the Money Go? Understanding Your Statement of Cash Flows

Creative Minds, Smart Money: Finance & Business Tips for Creatives

Ever had a profitable month and still thought… where did the money go?

You’re not alone—and the answer is waiting in your Statement of Cash Flows.

In this episode, we’re diving deep into the third core financial report you should be reviewing monthly—right alongside your profit and loss and balance sheet. The Statement of Cash Flows gives you a crystal-clear picture of how money moves in and out of your business—and what’s really going on behind your profit.

Because profit is just a number. Cash is what you can actually spend.

In this episode, we’re covering:

✅ What the Statement of Cash Flows actually is (and what it’s not)

✅ How cash flow differs from profit—and why that matters

✅ A breakdown of the 3 key sections: Operating, Investing, and Financing

✅ How to spot red flags like cash drain or unsustainable owner draws

✅ Why positive profit doesn’t always equal healthy finances

✅ How to use your cash flow statement to make smart decisions

✅ What your bookkeeper should be explaining about this report

✅ How this one statement can prevent panic and create real peace

If you’ve been running your business without looking at cash flow—or you’ve been confused every time someone hands you this report—this episode is going to clear the fog and help you take the reins.

🎧 Hit play now to finally understand the statement that shows you what’s real.

🔗 Resources & Links

Website: https://www.firestormfinance.com/

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Threads: https://www.threads.net/@firestormfinance?hl=en

LinkedIn: https://www.linkedin.com/in/samantha-e-8796b6176/

Newsletter: https://firestormfinance.myflodesk.com/ajmiv1kyt1

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