Manage episode 287926345 series 2898078
Bill Abrams is President and founder of dedicated to ethnographic marketing research since 1983. Housecalls has conducted ethnography for many Fortune 500 companies, including food and beverages, personal care, computer, household, financial, oil and gas, insurance, battery, camera and retail categories.
Bill is co-chair of the ethnography SIG for the Qualitative Research Consultant’s Association. He is the author of The Observational Research Handbook – Understanding How Consumers Live With Your Product. He has written a number of articles for various marketing research publications, and has spoken at various research conventions and meetings. He has appeared on national, French and Canadian TV, in The New York Times Magazine and a variety of other publications. He has taught at Columbia Graduate School of Business, and at the University of Illinois.