Michael Stelzner from Social Media Examiner (281)

Content Inc with Joe Pulizzi

The first of a series of interviews with case studies from the Content Inc. book. Michael talks about how he used a content-first model to build a multi-million-dollar business.

Michael covers some key topics including:

- The future of social media - How to put email at the center of your strategy - Long-form content as a differentiator - The opportunities in podcasting - Misconceptions about snackable content - YouTube analytics - Outsourcing and managing content.

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See all Content Inc episodes at the Content Inc. podcast home.

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Order the new version of Joe's best-selling book today - Content Inc.: Start a Content-First Business, Build a Massive Audience and Become Radically Successful (with little to no money)