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المحتوى المقدم من Casey Nobile. يتم تحميل جميع محتويات البودكاست بما في ذلك الحلقات والرسومات وأوصاف البودكاست وتقديمها مباشرة بواسطة Casey Nobile أو شريك منصة البودكاست الخاص بهم. إذا كنت تعتقد أن شخصًا ما يستخدم عملك المحمي بحقوق الطبع والنشر دون إذنك، فيمكنك اتباع العملية الموضحة هنا https://ar.player.fm/legal.
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How to Craft Brand Stories that Sell with Find the Red Thread’s Tamsen Webster
Manage episode 413190380 series 3513482
المحتوى المقدم من Casey Nobile. يتم تحميل جميع محتويات البودكاست بما في ذلك الحلقات والرسومات وأوصاف البودكاست وتقديمها مباشرة بواسطة Casey Nobile أو شريك منصة البودكاست الخاص بهم. إذا كنت تعتقد أن شخصًا ما يستخدم عملك المحمي بحقوق الطبع والنشر دون إذنك، فيمكنك اتباع العملية الموضحة هنا https://ar.player.fm/legal.
Struggling to cut through the noise and reach your ideal audience? Your brand message might be the culprit. In this episode of Content Disrupted, Tamsen Webster, Founder, and Chief Message Strategist of Find the Red Thread, shares the power of the Red Thread Method in brand marketing, revealing why traditional marketing messages fail and what you can do to craft distinctive brand narratives that your customers can’t ignore.
Episode Highlights:
- [01:33] Unpacking the Red Thread Method
- [05:27] How to Find Your Brand’s Red Thread
- [17:12] How to Tackle Differentiation
- [20:03] Reinforcing Your Core Story
- [21:20] How to Build Buy-In
If you enjoyed this episode, make sure to subscribe, rate, and review on:
Apple Podcasts: https://apple.co/3vWsN1s
Spotify: https://spoti.fi/3JoCZTr
Google Podcasts: https://bit.ly/3UlDlR0
Instructions on how to do this are here.
Learn more about Skyword and what's most relevant in enterprise content marketing at https://www.skyword.com
Content Disrupted: Bold Takes on Brand Marketing is handcrafted by our friends over at: fame.so
33 حلقات
Manage episode 413190380 series 3513482
المحتوى المقدم من Casey Nobile. يتم تحميل جميع محتويات البودكاست بما في ذلك الحلقات والرسومات وأوصاف البودكاست وتقديمها مباشرة بواسطة Casey Nobile أو شريك منصة البودكاست الخاص بهم. إذا كنت تعتقد أن شخصًا ما يستخدم عملك المحمي بحقوق الطبع والنشر دون إذنك، فيمكنك اتباع العملية الموضحة هنا https://ar.player.fm/legal.
Struggling to cut through the noise and reach your ideal audience? Your brand message might be the culprit. In this episode of Content Disrupted, Tamsen Webster, Founder, and Chief Message Strategist of Find the Red Thread, shares the power of the Red Thread Method in brand marketing, revealing why traditional marketing messages fail and what you can do to craft distinctive brand narratives that your customers can’t ignore.
Episode Highlights:
- [01:33] Unpacking the Red Thread Method
- [05:27] How to Find Your Brand’s Red Thread
- [17:12] How to Tackle Differentiation
- [20:03] Reinforcing Your Core Story
- [21:20] How to Build Buy-In
If you enjoyed this episode, make sure to subscribe, rate, and review on:
Apple Podcasts: https://apple.co/3vWsN1s
Spotify: https://spoti.fi/3JoCZTr
Google Podcasts: https://bit.ly/3UlDlR0
Instructions on how to do this are here.
Learn more about Skyword and what's most relevant in enterprise content marketing at https://www.skyword.com
Content Disrupted: Bold Takes on Brand Marketing is handcrafted by our friends over at: fame.so
33 حلقات
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1 The AI Strategy Disconnect: The Mistakes Costing Brands Millions—And How to Win Instead with HumanX CEO Stefan Weitz 49:45
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Marketers are betting big on AI—but are they playing a losing hand? 75% of leaders say AI is a key differentiator for their business, yet only 15% are confident they're investing in the right areas. In this episode of Content Disrupted , Skyword’s Dan Baptiste sits down with HumanX Co-founder and CEO Stefan Weitz to uncover the massive gap between AI hype and real-world execution. They dive into the illusion of AI proficiency, the dangers of treating AI as a content machine rather than a strategic tool, and the key steps and mindset shift leaders must embrace to take meaningful advantage of AI. If you think you’re leveraging AI correctly, this episode might make you think again. And don’t miss: The next HumanX conference is coming up! Check out the details https://www.humanx.co/ . Episode Highlights: [04:38] The Right Approach to AI Implementation [07:22] The Power of Admitting "I Don't Know" [15:46] Why Tech-Led AI Initiatives Often Fail [24:48] The Reality of AI Fatigue in Marketing [29:45] Moving Beyond Traditional Marketing Personas [35:40] The Evolution of Search Behavior [42:38] How AI is Transforming Healthcare [47:09] What to Expect at HumanX If you enjoyed this episode, make sure to subscribe, rate, and review on: Apple Podcasts: https://bit.ly/4gDWhCK Spotify: https://spoti.fi/4gCH9Fx Instructions on how to do this are here. Learn more about Skyword and what's most relevant in enterprise content marketing at https://www.skyword.com. Content Disrupted: Bold Takes on Brand Marketing is handcrafted by our friends over at: fame.so…
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1 Generative AI: Your Blueprint for Effective Business Adoption with Conor Grennan 47:28
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Everyone’s talking about AI—why aren’t more teams actually using it to grow? In this episode, Conor Grennan , Chief AI Architect at NYU Stern School of Business and founder of AI Mindset , reveals how leaders can overcome the real barriers to AI adoption: mindset and behavior. Learn how to reimagine workflows, navigate resistance, and unlock growth opportunities by fostering an AI mindset in your organization. If you’re serious about leading your team into the next generation of content marketing, this episode is your starting point. Episode Highlights: [01:17] Conor’s Accidental Journey into AI [04:47] The Importance of Mindset Over Technology [08:52] Overcoming Fear and Resistance [12:57] Leadership’s Role in Setting AI Expectations [19:30] AI’s Potential to Transform Work Processes [24:02] Ownership of AI Innovation [34:46] A Roadmap for Organizational Change [43:10] Predicting Trends for AI in 2025 and Beyond If you enjoyed this episode, make sure to subscribe, rate, and review on: Apple Podcasts: https://bit.ly/40Hh0AO Spotify: https://bit.ly/3WueZ8o Instructions on how to do this are here. Learn more about Skyword and what's most relevant in enterprise content marketing at https://www.skyword.com. Content Disrupted: Bold Takes on Brand Marketing is handcrafted by our friends over at: fame.so…
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1 The Innovator's Playbook: Amber Armstrong on Driving Content Marketing Excellence at Salesforce 46:34
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In this episode, Amber Armstrong, Chief Marketing Officer at Salesforce , shares insights into driving innovation in tech marketing with a focus on AI-powered sales transformation and fostering collaboration. Amber discusses the challenges of aligning marketing and sales teams to achieve unified goals, leveraging AI to enhance sales productivity, and building a thriving community through the SalesBlazer initiative. She explores Salesforce’s efforts to integrate AI into Sales Cloud, foster community-driven content strategies, and create agile teams that excel in a rapidly evolving industry. Episode Highlights: [02:12] Thriving in Uncharted Territory [09:08] The Role of Daily Office Hours for Team Alignment [27:12] Educating the Market on AI’s Real Potential [36:26] Bridging the Gap Between Marketing and Sales [43:30] Balancing Short-Term Goals with Long-Term Vision If you enjoyed this episode, make sure to subscribe, rate, and review on: Apple Podcasts: https://bit.ly/40pLUgP Spotify: https://bit.ly/428GkAK Instructions on how to do this are here. Learn more about Skyword and what's most relevant in enterprise content marketing at https://www.skyword.com . Content Disrupted: Bold Takes on Brand Marketing is handcrafted by our friends over at: fame.so…
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1 Jeff Fleischman on Strategic Marketing and Leading the Next Leap with AI 51:05
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AI is a game-changing power tool for marketers, as transformative in business today as the web was decades ago. Is your marketing organization ready? Jeff Fleischman, Chief Marketing Officer at Altimetrik, shares how AI is unlocking a new era of strategic marketing leadership and uncovering opportunities no human could see. Drawing on his experience leading major digital transformations, Jeff shares lessons on strategic planning, building marketing credibility, measuring ROI, and fostering team growth. Episode Highlights: [00:01:26] Jeff’s journey: From finance and risk management to CMO [00:03:03] Driving digital transformation at American Express [00:07:25] The value of bringing a financial perspective to marketing [00:10:13] Personalization and data: The dual power of modern marketing [00:13:24] Making marketing measurable: Building business cases with ROI [00:16:22] Transforming Altimetrik’s marketing strategy [00:22:17] AI’s role in content creation and decision-making [00:29:18] Building credibility in marketing with measurable impact [00:33:09] Combining AI and insights for deeper customer relationships [00:45:59] The future of marketing and the transformative potential of AI If you enjoyed this episode, make sure to subscribe, rate, and review on: Apple Podcasts: https://bit.ly/4fHjDqF Spotify: https://bit.ly/3VNYrb4 Instructions on how to do this are here. Learn more about Skyword and what's most relevant in enterprise content marketing at https://www.skyword.com Content Disrupted: Bold Takes on Brand Marketing is handcrafted by our friends over at: fame.so…
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1 Redefining Customer Engagement in the AI Era: Insights from Kris Rudeegraap 46:00
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In this episode, Kris Rudeegraap, co-founder and co-CEO at Sendoso, shares how businesses can foster meaningful customer connections in today’s hybrid and AI-driven landscape. He touches on leveraging data for hyper-personalization, bridging gaps in customer engagement, and leveraging gifting as a strategic tool. Kris also delves into how Sendoso evolved from a manual concept to a scalable solution that empowers sales and marketing teams to drive growth and build lasting relationships. Episode Highlights: [01:03] Kris’s Journey: From Sales to Founding Sendoso [03:02] Leveraging Personalization to Redefine Customer Engagement [06:55] The Changing Playbook for Hybrid Work and Customer Connection [10:00] Why Thought Leadership and Long-Term Branding Matter in Demand Generation [13:55] The Role of AI in Scaling Corporate Gifting and Direct Mail [22:17] Aligning Sales and Marketing for Seamless Customer Experience [35:31] How Gifting Fits into the Customer Journey If you enjoyed this episode, make sure to subscribe, rate, and review on: Apple Podcasts: https://bit.ly/3ONeqCh Spotify: https://bit.ly/4fZoOmq Instructions on how to do this are here. Learn more about Skyword and what's most relevant in enterprise content marketing at https://www.skyword.com Content Disrupted: Bold Takes on Brand Marketing is handcrafted by our friends over at: fame.so…
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1 The Challenger’s Playbook: Brett Hannath on Leading in Transformational Times 50:05
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In this episode, Brett Hannath, Chief Marketing Officer at Intel, shares insights into leading marketing transformation during a critical period in tech, with a focus on leveraging AI innovation to drive growth. Brett discusses the complexities of balancing immediate business needs with long-term goals, building strategic partnerships, and creating agile marketing teams in a rapidly changing industry. He delves into Intel’s journey to differentiate itself in a crowded AI market, the importance of effective storytelling, and fostering a culture of collaboration and innovation within his organization. Episode Highlights: [01:27] Brett’s Career Journey to CMO at Intel [05:09] Navigating Public and Private Market Dynamics [13:17] Building an AI Ecosystem for Real-World Impact [27:12] Overcoming AI Hype and Educating the Market [36:26] Embracing the Challenger Role in the AI Space [43:30] Creating Agile and Focused Marketing Teams If you enjoyed this episode, make sure to subscribe, rate, and review on: Apple Podcasts: https://bit.ly/3V1LXMW Spotify: https://bit.ly/3CwE3o7 Instructions on how to do this are here. Learn more about Skyword and what's most relevant in enterprise content marketing at https://www.skyword.com Content Disrupted: Bold Takes on Brand Marketing is handcrafted by our friends over at: fame.so…
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1 Unlocking the GenAI Advantage and Leading the Next Great Transformation in Marketing with Raj Venkatesan 51:01
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In this episode, Raj Venkatesan , a leading expert in marketing analytics and AI and the Roland Trzcinski Professor at the Darden School of Business at the University of Virginia, delves into the intersection of AI and marketing. Raj shares his insights on blending AI with traditional marketing values, focusing on personalization, customer trust, and the ethical implications of using AI in branding. He provides actionable strategies for marketers to stay agile, build trustworthy AI models, and effectively integrate technology without compromising the human element. Episode Highlights: [01:26] Raj’s Journey from Computer Engineering to Marketing [03:42] Core Marketing Principles in a Tech-driven World [07:15] Balancing Innovation and Traditional Marketing Values [11:23] Teaching GenAI: Bridging Tech Insights and Marketing Essentials [18:12] AI as a Tool for Creative Inspiration rather than Pure Automation [25:28] Key Stages of Implementing AI Marketing [34:18] Proprietary Data and Customer Insights in AI Model Training [44:56] Ethical Challenges and Privacy Considerations in AI-driven Marketing [49:24] The Next Frontier: AI-powered Physical and Digital Integration If you enjoyed this episode, make sure to subscribe, rate, and review on: Apple Podcasts: https://apple.co/40D8y5U Spotify: https://spoti.fi/3AlKbz3 Instructions on how to do this are here. Learn more about Skyword and what's most relevant in enterprise content marketing at https://www.skyword.com Content Disrupted: Bold Takes on Brand Marketing is handcrafted by our friends over at: fame.so…
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1 How Magnetic Product-Led Marketing Can Overcome Today’s Market Noise with Madhukar Kumar 44:00
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In this episode, Madhukar Kumar , Chief Marketing Officer at SingleStore, shares his expertise on effectively integrating AI into marketing strategies. He discusses the challenges marketers face in an increasingly complex digital landscape and how to overcome fatigue from the rapid influx of new tools. Madhukar emphasizes the importance of understanding customer needs and leveraging AI to enhance creativity and decision-making. He encourages marketers to stay true to their unique perspectives while navigating change, providing practical insights for driving meaningful growth in their organizations. Episode Highlights: [05:24] The Importance of Product-Led Marketing [12:33] Disconnect Between AI Solutions and Business Needs [26:26] Delivering a Convincing Message to the Right Audience [33:21] Challenges of Implementing Product-Led Growth (PLG) [36:32] Categories of AI Usecases to Associate With [41:59] Overcoming Marketer Fatigue with New Tools [47:03] Embracing Curiosity and Personal Perspective in Marketing If you enjoyed this episode, make sure to subscribe, rate, and review on: Apple Podcasts: https://apple.co/4dQnbpt Spotify: https://spoti.fi/3BYKqjH Instructions on how to do this are here. Learn more about Skyword and what's most relevant in enterprise content marketing at https://www.skyword.com Content Disrupted: Bold Takes on Brand Marketing is handcrafted by our friends over at: fame.so…
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1 Evolving Audience Engagement in the Digital Age with NPR's Michael Smith 46:25
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In this episode, Michael Smith, Chief Marketing Officer at NPR, offers invaluable insights into the art of audience-centric marketing in the digital age. This seasoned marketing veteran discusses crafting a compelling brand voice, building passionate audiences, and leveraging human insight alongside data for effective marketing. He also emphasizes the importance of understanding consumer behavior and adapting to technological advancements to stay relevant in an ever-changing media landscape. Episode Highlights: [08:35] The Evolution of Media Consumption [19:40] Tactics for Data Collection [34:35] Understanding Consumer Behavior [40:54] Evangelizing the Bigger Picture [42:08] Brand vs. Performance Marketing [52:04] AI and Authenticity If you enjoyed this episode, make sure to subscribe, rate, and review on: Apple Podcasts: https://apple.co/47xx2yO Spotify: https://spoti.fi/47yFdLp Instructions on how to do this are here. Learn more about Skyword and what's most relevant in enterprise content marketing at https://www.skyword.com Content Disrupted: Bold Takes on Brand Marketing is handcrafted by our friends over at: fame.so…
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1 Jessica Gilmartin on Adapting Your Marketing Mindset to Thrive in the Face of Change 48:04
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In this episode, Jessica Gilmartin, CMO of Calendly, explores the challenges and benefits of transitioning from startups to larger organizations, as well as her advocacy for a product-led growth strategy and the importance of segmentation and prioritization. Jessica also discusses the constant evolution of marketing strategies. Episode Highlights: [10:01] The Power of Product-Led Growth [26:35] From Startup to Scale-Up [28:32] “Creative Destruction” [31:06] Transitioning from Traditional Marketing to Influencer Marketing If you enjoyed this episode, make sure to subscribe, rate, and review on: Apple Podcasts: https://apple.co/3Tj66x3 Spotify: https://spoti.fi/3AOXJ5T Instructions on how to do this are here. Learn more about Skyword and what's most relevant in enterprise content marketing at https://www.skyword.com Content Disrupted: Bold Takes on Brand Marketing is handcrafted by our friends over at: fame.so…
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1 The Power of Purpose-Driven Brand Stories with David Aaker 43:36
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In this episode, David Aaker, hailed the “Father of Modern Branding” and Vice Chairman at Prophet, unveils the secrets to successful brand building, the power of purpose-driven marketing, and the importance of storytelling in a fast-paced business world. David also discusses AI in marketing, the challenges of message distribution, and how to humanize a brand. Episode Highlights: [10:40] Purpose In Branding [23:40] The Value of Subcategories [32:42] Message Distribution [37:00] Marketing and AI [38:58] The Future of Marketing If you enjoyed this episode, make sure to subscribe, rate, and review on: Apple Podcasts: https://apple.co/4cBldZe Spotify: https://spoti.fi/4fXPJzu Instructions on how to do this are here. Learn more about Skyword and what's most relevant in enterprise content marketing at https://www.skyword.com Content Disrupted: Bold Takes on Brand Marketing is handcrafted by our friends over at: fame.so…
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1 Crafting an Unforgettable Brand Identity with Creative Director Maxx Delaney 44:44
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Dive into the art of brand storytelling with Maxx Delaney, Creative Director at Quality Meats Creative, as he unpacks strategies for standing out in saturated markets. Drawing from his work with brands like Jefferson's Bourbon, Delaney reveals how to craft compelling brand narratives that resonate across channels and drive demand. Learn to balance heritage with innovation, maintain brand consistency in a fragmented media landscape, and align short-term wins with long-term brand building. This masterclass in creative thinking offers invaluable insights for marketers seeking to elevate their brands and how they connect with audiences through unique creative. Episode Highlights: [04:11] How to Use Your Brand Story to Create a Distinctive Market Position [14:09] Balancing Heritage and Innovation in Your Brand Narrative [22:23] Channel-Proofing Your Brand Positioning with a Cohesive Identify and Purpose [33:25] Bringing Your Brand’s Personality to Life [38:55] Balancing Short-Term Business Outcomes with Long-Term Brand Building If you enjoyed this episode, make sure to subscribe, rate, and review on: Apple Podcasts: https://apple.co/3Sw3hIu Spotify: https://spoti.fi/3A7k3HE Instructions on how to do this are here. Learn more about Skyword and what's most relevant in enterprise content marketing at https://www.skyword.com Content Disrupted: Bold Takes on Brand Marketing is handcrafted by our friends over at: fame.so…
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1 Cleveland Clinic’s Pioneering Approach to Content Marketing + AI with Amanda Todorovich 44:21
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In this episode, Amanda Todorovich, Executive Director of Digital Marketing at Cleveland Clinic, unveils the strategies behind the brand’s top-tier content marketing program. Amanda shares insights on building high-performing teams, proving ROI, and responsibly integrating AI into your content marketing practice. Overall, this episode is packed with valuable lessons on scaling content excellence and driving engagement in healthcare marketing and beyond. Episode Highlights: [04:22] - Building a Content Marketing Powerhouse: Cleveland Clinic's Digital Evolution [09:36] - Strategy for Maintaining Relevance Amidst Noise in Healthcare Content [16:54] - Navigating the Explosion of Digital Channels and Platforms [25:45] - Piloting AI in Healthcare Marketing: Opportunities and Challenges [31:12] - Implementing GenAI Responsibly: Education, Governance, and Best Practices [38:57] - Navigating Budget Pressures and Proving Content Marketing ROI in Healthcare If you enjoyed this episode, make sure to subscribe, rate, and review on: Apple Podcasts: https://apple.co/3ScDQLO Spotify: https://spoti.fi/4d9uoRF Instructions on how to do this are here. Learn more about Skyword and what's most relevant in enterprise content marketing at https://www.skyword.com Content Disrupted: Bold Takes on Brand Marketing is handcrafted by our friends over at: fame.so…
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1 Earning Customer Trust in the Age of AI and Misbelief: A Behavioral Economics Perspective with Professor Dan Ariely 33:00
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How do you, as a marketer, gain the trust of your customers in a society that is rife with misinformation and misbelief? In this episode of Content Disrupted, esteemed behavioral economist Dan Ariely, explains the psychological and social drivers behind misbelief and how it is perpetuated in today’s low-resilience, high-stress society. Discover the secrets to nurturing brand trust at scale through transparency, value exchange, and long-term aligned interests. Episode Highlights: [02:25] The Psychology of Misbelief: How Stress and Low Resilience Shape Consumer Belief & Decision-Making [10:19] The Funnel of Misbelief: How Personality and Social Identity Reinforce Mistrust [18:34] Three Levels of Building Trust at Scale: Transparency, Vulnerability, and Long-Term Alignment [27:11] Consequences of Consumers’ Anxiety and Desire to Control Purchasing Decisions [31:43] Marketing to Emotional and Psychological Needs If you enjoyed this episode, make sure to subscribe, rate, and review it on Apple Podcasts, Spotify, and Google Podcasts, instructions on how to do this are here . Listen and subscribe on Apple Podcasts: https://apple.co/45TGsDS Listen and subscribe on Spotify: https://spoti.fi/4cDVG2e Learn more about Skyword and what's most relevant in enterprise content marketing at https://www.skyword.com . Content Disrupted: Bold Takes on Brand Marketing is handcrafted by our friends over at: fame.so…
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1 SEO in the Age of Generative AI: Mastering Topical Authority and Content Strategy with Bernard Huang 47:19
47:19
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How is generative AI disrupting Google search and what does that mean for brands and content creators? In this episode of Content Disrupted, Clearscope Founder Bernard Huang sits down with Skyword EVP Dan Baptiste to discuss the current and future state of SEO and AI-powered search. They delve into the cannibalization of search traffic, the new way to approach topical authority, and how to use content to build trust and credibility in a landscape flooded with commoditized information. Episode Highlights: [01:16] Google's Algorithm Updates and the Changing SEO Landscape Over Time [11:00] The Challenges and Opportunities of Content Creation in the Age of AI [18:13] From Black Hat Tactics to Trustworthy Content [29:05] Topical Authority As the New SEO Playbook [35:48] Brands Need to Focus on Owning a Niche If you enjoyed this episode, make sure to subscribe, rate, and review on: Apple Podcasts: https://apple.co/45vJZrS Spotify: https://spoti.fi/4enKJU2 Instructions on how to do this are here. Learn more about Skyword and what's most relevant in enterprise content marketing at https://www.skyword.com Content Disrupted: Bold Takes on Brand Marketing is handcrafted by our friends over at: fame.so…
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